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Porcupine (tufted) bristles of natural, soft, flexible boar intermixed with nylon material for grip.\u003cbr\u003e2. Naturally conditions hair while improving texture and shine, creating ultra smooth looking hair.\u003cbr\u003e3. Creates stronger styling capability while significantly decreasing frizz.\u003cbr\u003e4. Bristles gently grips strands to make it easy to style, while also adding amazing smoothness.\u003cbr\u003e5. Curved paddle feature conforms to shape of head.\u003cbr\u003e6. Excellent for controlling fine hair, as well as for thoroughly brushing thick hair right down to the scalp.\u003cbr\u003e7. Gentle, but exerts a good hold on the hair.\u003cbr\u003e8. Soft touch coating for comfort of use.\u003cbr\u003e9. Vented structure makes it easy to cleaning.\u003cbr\u003e10. 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It all starts with highly effective moisturisers that strengthen and seal the hair shaft, then follows up with weightless smoothing agents that add glossy appearance as well as defending against heat, UV damage, breakage, and more. Used regularly, hair gets stronger and more naturally shiny on its own, and the high-gloss finish from It’s a 10 Miracle Blow-Dry Glossing Leave-In is amplified even further.\u003cbr\u003e\u003cbr\u003e10 Benefits:\u003cbr\u003e\u003cbr\u003e1. Explosive Glossy Shine \u003cbr\u003e2. Smooths Dry Hair \u003cbr\u003e3. Instant Detangling \u003cbr\u003e4. Adds Softness \u003cbr\u003e5. Helps Prevent Breakage \u003cbr\u003e6. Helps Protect From Heat \u003cbr\u003e7. Protects Against Frizz \u003cbr\u003e8. Helps Protect Hair Color \u003cbr\u003e9. Enhances formation of ionic bonds \u003cbr\u003e10. Helps strengthen the hair shaft\u003cbr\u003e\u003cbr\u003eTo use: Apply product all over cleansed \u0026amp; conditioned hair. Comb through. Blow dry or style as desired\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":54196036960583,"sku":"46061","price":11.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/46061.jpg?v=1781925752"},{"product_id":"its-a-10-potion-10-miracle-instant-repair-leave-in-treatment-120ml","title":"It's a 10 Potion 10 Miracle Instant Repair Leave-In Treatment 120ml","description":"\u003cp\u003eWhether hair needs a touch up of strong-yet-lightweight conditioning or stressed strands need a product that works all day long to strengthen and fortify hair, this repairing leave-in is the answer. Upon application, the hair’s cuticle is sealed, providing instant detangling and allowing natural essences to de-frizz, prevent breakage, improve elasticity, extend color, and neutralize PH. The result is endlessly manageable, touchably soft hair that’s vibrant and bouncy.\u003cbr\u003e\u003cbr\u003e10 Benefits:\u003cbr\u003e\u003cbr\u003e1. Instant detangling\u003cbr\u003e2. Helps prevent breakage\u003cbr\u003e3. Protects colour\u003cbr\u003e4. Adds shine\u003cbr\u003e5. Ultra moisturizing\u003cbr\u003e6. Heat protectant\u003cbr\u003e7. Defrizzes\u003cbr\u003e8. Strengthens hair\u003cbr\u003e9. Aids in pH balance\u003cbr\u003e10. Seals cuticle\u003cbr\u003e\u003cbr\u003eTo use: Apply product all over cleansed \u0026amp; conditioned hair. Comb through. 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It’s a 10 Miracle Silk Leave-In delivers a lighter-than-air finish that rinses clean with no build-up or heaviness.\u003cbr\u003e\u003cbr\u003e10 Benefits:\u003cbr\u003e\u003cbr\u003e1. Explosive silkiness\u003cbr\u003e2. Decreases drying time\u003cbr\u003e3. Shields against frizz\u003cbr\u003e4. Enhances body\u003cbr\u003e5. Protects colour\u003cbr\u003e6. Strengthens hair shaft\u003cbr\u003e7. Instant detangler\u003cbr\u003e8. Ultra moisturizing\u003cbr\u003e9. Glossy shine\u003cbr\u003e10. Buildup free\u003cbr\u003e\u003cbr\u003eTo use: Apply product all over cleansed \u0026amp; conditioned hair. Comb through. Blow dry or style as desired\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":54196037026119,"sku":"46059","price":11.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/46059.jpg?v=1781925754"},{"product_id":"its-a-10-miracle-leave-in-treatment-for-blondes-120ml","title":"It's a 10 Miracle Leave-In Treatment For Blondes 120ml","description":"\u003cp\u003eSpecially formulated to meet the needs of natural and colour-treated blondes, Miracle Leave-In for Blondes de-frizzes, detangles, restores moisture, and enhances highlights, shine, and manageability without any dulling residues. Plus, all blonde-enthusiasts can finally say goodbye to heat damage and brassy tones and say hello to vibrant, healthy colour.\u003cbr\u003e\u003cbr\u003e10 Benefits:\u003cbr\u003e\u003cbr\u003e1. Tones hair colour\u003cbr\u003e2. Enhances brilliance\u003cbr\u003e3. Detangles and defrizzes\u003cbr\u003e4. 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Blow dry or style as desired\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":54196037058887,"sku":"46058","price":10.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/46058.jpg?v=1781925755"},{"product_id":"its-a-10-miracle-leave-in-treatment-lite-120ml","title":"It's a 10 Miracle Leave-In Treatment Lite 120ml","description":"\u003cp\u003eAn innovative twist on the classic world-famous leave-in, the Lite variation seals and protects strands, leaving nothing behind but bouncy shine and control. This unique, ultra-light formula is designed for those with fine or short hair and uses some of the lightest, yet most effective, ingredients available. Chamomile extract serves as a gentle, soothing treatment for both hair and scalp, while hydrolyzed silk restores moisture, strength and shine.\u003cbr\u003e\u003cbr\u003e10 Benefits:\u003cbr\u003e\u003cbr\u003e1. Enhances natural body\u003cbr\u003e2. Weightless detangler\u003cbr\u003e3. Adds silkiness\u003cbr\u003e4. Adds shine\u003cbr\u003e5. Humidity resistant\u003cbr\u003e6. Colour protector\u003cbr\u003e7. Helps prevent split ends\u003cbr\u003e8. Eliminates frizz\u003cbr\u003e9. Thermal protector\u003cbr\u003e10. Environmental protection\u003cbr\u003e\u003cbr\u003eTo use: Apply product all over cleansed \u0026amp; conditioned hair. Comb through. Blow dry or style as desired\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":54196037091655,"sku":"46057","price":10.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/46057.jpg?v=1781925756"},{"product_id":"its-a-10-miracle-leave-in-treatment-plus-keratin-120ml","title":"It's a 10 Miracle Leave-In Treatment Plus Keratin 120ml","description":"\u003cp\u003eThis lightweight, deliciously-smelling leave-in penetrates deep into the hair shaft to rebuild dry and damaged hair from the inside out. Hairs most important nutrient, keratin, is a powerhouse of revitalization and can be used straight out of the shower as a detangler or as a heat-protectant spray. 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