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You can use this every few washes or as needed while alternating with your conditioner.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e*Ex-vivo instrumental test after 5 applications of milk_shake everlasting bonds shampoo and conditioner (application time: 10 minutes).\u003c\/p\u003e\n\u003cp\u003e**Patent pending.\u003c\/p\u003e","brand":"Milk_Shake","offers":[{"title":"Default Title","offer_id":54192035135815,"sku":"617234","price":19.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/617234.jpg?v=1781863860"},{"product_id":"milk_shake-everlasting-bonds-conditioner-250ml","title":"Milk_Shake Everlasting Bonds Conditioner 250ml","description":"\u003cp\u003eStrengthen, soften and deeply nourish normal to mildly damaged hair with this lightweight bond-repair conditioner for healthier, smoother-looking results.\u003c\/p\u003e\n\u003cp\u003eNourish, strengthen, and restore softness with this bond-repair conditioner for damaged and stressed hair. Our everlasting bonds homecare routine repairs 93.5% of hair bonds after just 5 applications*, with results that continue to improve over time.\u003c\/p\u003e\n\u003cp\u003eDesigned as Step 2 for normal or mildly damaged hair in the everlasting bonds home care routine, this conditioner gradually repairs and reinforces weakened hair bonds - building on every use, leaving hair softer, smoother and visibly healthier.\u003c\/p\u003e\n\u003cp\u003eEverlasting bonds is formulated with our patented** NutriBond Complex technology: an exclusive blend of rice proteins, amino acids and hyaluronic acid, carried by glycosaminoglycans and enhanced by the action of milk proteins. Its intensive action helps rebuild hair bonds and promote a stronger, healthier hair structure from within.\u003c\/p\u003e\n\u003cp\u003eWhy you'll love it:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelps repair and strengthen weakened hair bonds\u003c\/li\u003e\n\u003cli\u003eLeaves hair softer, smoother and shinier\u003c\/li\u003e\n\u003cli\u003eLightweight daily nourishment for normal to mildly damaged hair\u003c\/li\u003e\n\u003cli\u003eSupports stronger, healthier-looking hair over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHow to use\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eApply on clean and towel-dried hair. Delicately remove any excess water, distribute evenly on lengths and ends. Leave in from 3 to 10 minutes, then rinse.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e*Ex-vivo instrumental test after 5 applications of milk_shake everlasting bonds shampoo and conditioner (application time: 10 minutes).\u003c\/p\u003e\n\u003cp\u003e**Patent pending.\u003c\/p\u003e","brand":"Milk_Shake","offers":[{"title":"Default Title","offer_id":54192035201351,"sku":"617233","price":19.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/617233.jpg?v=1781863861"},{"product_id":"milk_shake-everlasting-bonds-shampoo-300ml","title":"Milk_Shake Everlasting Bonds Shampoo 300ml","description":"\u003cp\u003eBring damaged, stressed hair back to life with this strengthening repair shampoo. Designed to restore softness, shine and resilience, the everlasting bonds homecare routine repairs bonds for healthier-looking hair with every wash.\u003c\/p\u003e\n\u003cp\u003eRestore strength, softness and resilience with this extraordinary repair shampoo for damaged and stressed hair. Our everlasting bonds homecare routine repairs 93.5% of hair bonds after just 5 applications*, with results that continue to improve over time.\u003c\/p\u003e\n\u003cp\u003eDesigned as Step 1 in the everlasting bonds home care routine, this gentle yet effective cleanser helps repair and reinforce weakened hair bonds while removing impurities without stripping the hair.\u003c\/p\u003e\n\u003cp\u003eThe rich, luxurious lather leaves hair feeling clean, nourished and ready for the next stages of repair. Helping to improve manageability, softness and overall hair health with every wash.\u003c\/p\u003e\n\u003cp\u003eEverlasting bonds is formulated with our patented** NutriBond Complex technology: an exclusive blend of rice proteins, amino acids and hyaluronic acid, carried by glycosaminoglycans and enhanced by the action of milk proteins. Its intensive action helps rebuild hair bonds and promote a stronger, healthier hair structure from within.\u003c\/p\u003e\n\u003cp\u003eWhy you'll love it:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses without drying\u003c\/li\u003e\n\u003cli\u003eHelps strengthen and rebuild damaged hair bonds\u003c\/li\u003e\n\u003cli\u003eSupports strong, softer, healthier-looking hair\u003c\/li\u003e\n\u003cli\u003ePerfect for stressed, over-processed or fragile hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHow to use\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eDistribute evenly on wet hair and massage, then rinse. Repeat if necessary. Follow with milk_shake® everlasting bonds conditioner. For extremely damaged hair, use milk_shake® everlasting bonds mask 1-2 times a week, or as needed.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e*Ex-vivo instrumental test after 5 applications of milk_shake everlasting bonds shampoo and conditioner (application time: 10 minutes).\u003c\/p\u003e\n\u003cp\u003e**Patent pending.\u003c\/p\u003e","brand":"Milk_Shake","offers":[{"title":"Default Title","offer_id":54192035266887,"sku":"617232","price":16.51,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/617232.jpg?v=1781863862"},{"product_id":"milk_shake-everlasting-bonds-mask-400ml","title":"Milk_Shake Everlasting Bonds Mask 400ml","description":"\u003cp\u003eGive damaged hair an intensive boost of repair and nourishment with the everlasting bonds mask, leaving hair smoother, stronger and healthier-looking after every use.\u003c\/p\u003e\n\u003cp\u003eWhen your hair needs more than a conditioner can offer, reach for the everlasting bonds repair mask. The rich formula is the most effective product in the everlasting bonds range and leaves hair feeling instantly smoother, stronger and visibly healthier after every use.\u003c\/p\u003e\n\u003cp\u003eOur everlasting bonds homecare routine repairs 93.5% of hair bonds after just 5 applications*, with results that continue to improve over time.\u003c\/p\u003e\n\u003cp\u003eDesigned as Step 2 for severely damaged hair in the everlasting bonds home care routine, this mask instantly rebuilds hair bonds, delivering deep nourishment and intense shine without weighing our hair down.\u003c\/p\u003e\n\u003cp\u003eeverlasting bonds is formulated with our patented** NutriBond Complex technology: an exclusive blend of rice proteins, amino acids and hyaluronic acid, carried by glycosaminoglycans and enhanced by the action of milk proteins. Its intensive action helps rebuild hair bonds and promote a stronger, healthier hair structure from within.\u003c\/p\u003e\n\u003cp\u003eWhy you'll love it:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelps instantly rebuild weakened hair bonds\u003c\/li\u003e\n\u003cli\u003eDeeply nourishes without heaviness\u003c\/li\u003e\n\u003cli\u003eBoosts softness and intense shine\u003c\/li\u003e\n\u003cli\u003ePerfect for severely damaged or stressed hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp tabindex=\"0\"\u003eHow to use\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eAfter shampooing, gently towel-dry your hair to remove excess water. Apply evenly from mid-lengths to ends and leave on for 3 to 10 minutes. Rinse thoroughly. You can use this every few washes or as needed while alternating with your conditioner.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e*Ex-vivo instrumental test after 5 applications of milk_shake everlasting bonds shampoo and conditioner (application time: 10 minutes).\u003c\/p\u003e\n\u003cp\u003e**Patent pending.\u003c\/p\u003e","brand":"Milk_Shake","offers":[{"title":"Default Title","offer_id":54192035627335,"sku":"617231","price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/617231.jpg?v=1781863863"},{"product_id":"milk_shake-everlasting-bonds-shampoo-750ml","title":"Milk_Shake Everlasting Bonds Shampoo 750ml","description":"\u003cp\u003eBring damaged, stressed hair back to life with this strengthening repair shampoo. Designed to restore softness, shine and resilience, the everlasting bonds homecare routine repairs bonds for healthier-looking hair with every wash.\u003c\/p\u003e\n\u003cp\u003eRestore strength, softness and resilience with this extraordinary repair shampoo for damaged and stressed hair. Our everlasting bonds homecare routine repairs 93.5% of hair bonds after just 5 applications*, with results that continue to improve over time.\u003c\/p\u003e\n\u003cp\u003eDesigned as Step 1 in the everlasting bonds home care routine, this gentle yet effective cleanser helps repair and reinforce weakened hair bonds while removing impurities without stripping the hair.\u003c\/p\u003e\n\u003cp\u003eThe rich, luxurious lather leaves hair feeling clean, nourished and ready for the next stages of repair. Helping to improve manageability, softness and overall hair health with every wash.\u003c\/p\u003e\n\u003cp\u003eEverlasting bonds is formulated with our patented** NutriBond Complex technology: an exclusive blend of rice proteins, amino acids and hyaluronic acid, carried by glycosaminoglycans and enhanced by the action of milk proteins. Its intensive action helps rebuild hair bonds and promote a stronger, healthier hair structure from within.\u003c\/p\u003e\n\u003cp\u003eWhy you'll love it:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses without drying\u003c\/li\u003e\n\u003cli\u003eHelps strengthen and rebuild damaged hair bonds\u003c\/li\u003e\n\u003cli\u003eSupports strong, softer, healthier-looking hair\u003c\/li\u003e\n\u003cli\u003ePerfect for stressed, over-processed or fragile hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHow to use\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eDistribute evenly on wet hair and massage, then rinse. Repeat if necessary. Follow with milk_shake® everlasting bonds conditioner. For extremely damaged hair, use milk_shake® everlasting bonds mask 1-2 times a week, or as needed.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e*Ex-vivo instrumental test after 5 applications of milk_shake everlasting bonds shampoo and conditioner (application time: 10 minutes).\u003c\/p\u003e\n\u003cp\u003e**Patent pending.\u003c\/p\u003e","brand":"Milk_Shake","offers":[{"title":"Default Title","offer_id":54192035660103,"sku":"617230","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/617230.jpg?v=1781863864"},{"product_id":"milk_shake-everlasting-bonds-pre-shampoo-treatment-400ml","title":"Milk_Shake Everlasting Bonds Pre Shampoo Treatment 400ml","description":"\u003cp\u003eRepair and strengthen damaged hair with milk_shake Everlasting Bonds Pre-Shampoo Treatment 400ml. Designed for professional use, this intensive treatment helps rebuild weakened hair fibres before cleansing, leaving hair feeling softer, smoother and healthier-looking from the first use.\u003c\/p\u003e\n\u003cp\u003eKey Benefits\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntensive pre-shampoo treatment for damaged hair\u003c\/li\u003e\n\u003cli\u003eHelps repair, strengthen and rebuild hair fibres\u003c\/li\u003e\n\u003cli\u003eSupports improved hair condition in just one use\u003c\/li\u003e\n\u003cli\u003eEnriched with nourishing milk proteins\u003c\/li\u003e\n\u003cli\u003eNutriBond Complex™ helps reinforce weakened hair bonds\u003c\/li\u003e\n\u003cli\u003eHelps reduce the appearance of damage and breakage\u003c\/li\u003e\n\u003cli\u003eLeaves hair softer, smoother and easier to manage\u003c\/li\u003e\n\u003cli\u003eIdeal for chemically treated, fragile or weakened hair\u003c\/li\u003e\n\u003cli\u003eProfessional-use 400ml salon size\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHow to Use\u003c\/p\u003e\n\u003cp\u003eMoisten hair and gently towel dry to remove excess water. Apply evenly through the lengths and ends, then leave on for 3 to 10 minutes. Rinse thoroughly before shampooing.\u003c\/p\u003e","brand":"Milk_Shake","offers":[{"title":"Default Title","offer_id":54192035725639,"sku":"617229","price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/617229.jpg?v=1781863865"},{"product_id":"revlon-equave-kids-minion-detangling-conditioner-spray-200ml","title":"Revlon Equave Kids Minion Detangling Conditioner Spray 200ml","description":"\u003cp\u003eOur vegan and hypoallergenic formula detangles and conditions effortlessly, leaving kids’ hair soft, smooth, shiny, and easy to comb. Revlon Professional Equave Kids™ Minions Detangling Conditioner is formulated with 94 % natural origin ingredients.\u003c\/p\u003e\n\u003cp\u003eSpecially formulated for children’s hair.\u003c\/p\u003e\n\u003cp\u003eThis two-phase formula is pediatrician and dermatologically tested, ensuring gentle daily care for kids’ delicate hair and scalp.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cdiv\u003ePediatrician tested\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003eDermatologically tested\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003eHypoallergenic formula\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003eTangle-free\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003eHeat protection\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003eLeaves hair shiny, soft, and smooth.\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003eFrizz control.\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003eMoisturizes and hydrates hair.\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003eSuitable for sensitive scalp\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003eNon-irritant\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eHow to use\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003eShake well, apply on damp or dry hair and comb through. Do not rinse.\u003c\/div\u003e\n\u003cdiv\u003eDo not use on children under 3 years.\u003c\/div\u003e","brand":"Revlon","offers":[{"title":"Default Title","offer_id":54192046768455,"sku":"793967","price":10.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/793967.jpg?v=1781863988"},{"product_id":"stmnt-conditioner-675ml","title":"STMNT Conditioner 675ml","description":"\u003cp\u003eFor a smooth finish. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePrepares the hair for cut or styling\u003c\/li\u003e\n\u003cli\u003eMoisturising formula with activated charcoal for hair and beard\u003c\/li\u003e\n\u003cli\u003eRestores shine and softens the hair surface\u003c\/li\u003e\n\u003cli\u003eHelps to protect against blow-dry damage\u003c\/li\u003e\n\u003cli\u003eWith menthol for that extra fresh feeling\u003c\/li\u003e\n\u003cli\u003eFree from silicone oils\u003c\/li\u003e\n\u003cli\u003eVegan formula*\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cbr\u003ePremium scent: fresh citrus and lavender with tonka bean\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e*Free from animal derived ingredients.\u003c\/p\u003e","brand":"STMNT Grooming","offers":[{"title":"Default Title","offer_id":54192058466631,"sku":"825024","price":17.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/825024.jpg?v=1781864093"},{"product_id":"stmnt-conditioner-275ml","title":"STMNT Conditioner 275ml","description":"\u003cp\u003eFor a smooth finish. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePrepares the hair for cut or styling\u003c\/li\u003e\n\u003cli\u003eMoisturising formula with activated charcoal for hair and beard\u003c\/li\u003e\n\u003cli\u003eRestores shine and softens the hair surface\u003c\/li\u003e\n\u003cli\u003eHelps to protect against blow-dry damage\u003c\/li\u003e\n\u003cli\u003eWith menthol for that extra fresh feeling\u003c\/li\u003e\n\u003cli\u003eFree from silicone oils\u003c\/li\u003e\n\u003cli\u003eVegan formula*\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cbr\u003ePremium scent: fresh citrus and lavender with tonka bean\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e*Free from animal derived ingredients.\u003c\/p\u003e","brand":"STMNT Grooming","offers":[{"title":"Default Title","offer_id":54192060465479,"sku":"825004","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/825004.jpg?v=1781864115"},{"product_id":"olaplex-no-5-bond-shaper-hydrating-curl-conditioner-250ml","title":"Olaplex No.5 Bond Shaper Hydrating Curl Conditioner 250ml","description":"\u003cp\u003eA multi-action conditioner for stronger, defined, and more hydrated coils, curls, and waves in one use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInstantly Strong\u003c\/li\u003e\n\u003cli\u003eInfinitely Defined\u003c\/li\u003e\n\u003cli\u003e7-Day Hydration\u003c\/li\u003e\n\u003cli\u003eReduces breakage and protects length\u003c\/li\u003e\n\u003cli\u003eCuts frizz in half, even in high humidity\u003c\/li\u003e\n\u003cli\u003eInstantly easier detangling and static control\u003c\/li\u003e\n\u003cli\u003eDermatologist tested, vegan, colour-safe, and suitable for chemically treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003col\u003e\n\u003cli\u003eAfter shampooing with N°.4CURL BOND SHAPER™ CURL HYDRATING SHAMPOO, apply generously to mid-lengths and ends.\u003c\/li\u003e\n\u003cli\u003eLeave on for 1-3 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eAvoid contact with eyes.\u003c\/p\u003e\n\u003cp\u003eCoils and curls are structurally unique–more bonds, more bends, more prone to breakage. 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It provides instant hydration and nourishment, leaving your hair full of elasticity, bounce and reflective shine.\u003c\/p\u003e\n\u003cp\u003eForget all you know about traditional hair masks — Elasticizer Extreme pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. Designed for very dry, fragile, porous hair and coarse, coiled and curly hair textures. Our supercharged intensely conditioning pre-shampoo treatment mask will redefine curls, intensely rehydrate porous and fragile hair and dramatically decrease breakage.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCLINICALLY PROVEN to reduce breakage after just one use*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDefines and smoothes curls \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eCombats frizz\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRESTORES ELASTICITY and bounce\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBanishes tangles, frizz \u0026amp; straw-like ends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eThe solution to STRONGER, HEALTHIER HAIR\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eINSTANT SHINE that catches the light\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeaves hair obsessively smooth and soft\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTames tangles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrings dry hair back to life\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eWhy is hair elasticity important?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eDid you know that a healthy hair can stretch up to a third of its length, and swell up to 20% of its diameter, making it even stronger than a copper wire of the same diameter? However, when hair is dry and damaged it lacks stretchability, is weaker and will snap more easily under tension. \u003c\/p\u003e\n\u003cp\u003eFlooding hair with moisture, Elasticizer Extreme restores this stretch back into dry hair, which in turn makes strands more resilient against daily stressors like brushing and styling. In fact, after just ONE use, Elasticizer Extreme is CLINICALLY PROVEN to reduce breakage^. \u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eHow do I use it?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eApply Elasticizer Extreme to damp hair and leave for at least 20 minutes - the longer the better, and you can even leave it on overnight. Wash out with a Shampoo \u0026amp; Conditioner for your hair type and style as normal. \u003c\/p\u003e\n\u003cp\u003e*46% REDUCTION IN BREAKAGE AFTER ONE USE - INDEPENDENT INSTRUMENTAL TEST\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":54192088088903,"sku":"654017","price":33.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/654017.jpg?v=1781864358"},{"product_id":"philip-kingsley-elasticizer-treatment-500ml","title":"Philip Kingsley Elasticizer Treatment 500ml","description":"\u003cp\u003e\u003cstrong\u003eAbout Elasticizer Pre-Shampoo Treatment \u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003eForget all you know about traditional hair masks — Elasticizer pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. 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However, when hair is dry and damaged it lacks stretchability, is weaker and will snap more easily under tension. \u003c\/p\u003e\n\u003cp\u003eFlooding hair with moisture, Elasticizer restores this stretch back into dry hair, which in turn makes strands more resilient against daily stressors like brushing and styling. In fact, after just ONE use, Elasticizer is CLINICALLY PROVEN to reduce breakage^. Combatting dehydration, candyfloss ends and controlling frizz, this ultimate hair restorer recovers softness and movement to leave strands feeling obsessively soft, hydrated, with instant shine that catches the light. \u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eHow do I use it?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eApply Elasticizer to damp hair and leave for at least 20 minutes - the long the better, and you can even leave it on overnight. Wash out with a Shampoo \u0026amp; Conditioner for your hair type and style as normal. \u003c\/p\u003e\n\u003cp\u003eTRICHOLOGIST TOP TIP: Double shampoo to ensure you rinse away any residue and leave your hair feeling weightless and bouncy. \u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eThe History of Elasticizer\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eWe designed Elasticizer originally for Audrey Hepburn, to give her that movie star bounce and shine she was missing after weeks of styling on set. It is still our best-selling dry or damaged hair treatment today. Cate Blanchett, Kate Winslet, Zendaya, Rochelle Humes and Georgia May Jagger are all converts, and with such advocates, we are confident it will work for you too. 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