{"title":"Smoothing","description":null,"products":[{"product_id":"wella-shinefinity-zero-lift-glaze-60ml","title":"Wella Shinefinity Zero Lift Glaze 60ml","description":"\u003cp\u003eSHINEFINITY will help you achieve a long-lasting colour glaze with ZERO lift and ZERO damage, staying true-to-tone even on porous hair.\u003cbr\u003e\u003cbr\u003eFeaturing the exclusive Balanced pH technology, SHINEFINITY smoothens the cuticles for healthy-looking shine and a silky hair feel.\u003c\/p\u003e\n\u003cp\u003eSemi-Permanent; lasts for up to 6 weeks.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003e- Zero Ammonia\u003cbr\u003e- Zero Silicones\u003cbr\u003e- Zero Alcohols\u003cbr\u003e- Zero Direct-dyes\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Wella Shinefinity Zero Lift Glaze 60ml 00\/00","offer_id":54191865495879,"sku":"S00\/00","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 00\/66","offer_id":54191865397575,"sku":"S00\/66","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 00\/89","offer_id":54191865528647,"sku":"S00\/89","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 04\/07","offer_id":54191865364807,"sku":"S04\/07","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 04\/65","offer_id":54191865430343,"sku":"S04\/65","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 05\/37","offer_id":54191865463111,"sku":"S05\/37","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 05\/43","offer_id":54191865594183,"sku":"S05\/43","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 05\/98","offer_id":54191865561415,"sku":"S05\/98","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 06\/02","offer_id":54191865626951,"sku":"S06\/02","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 06\/07","offer_id":54191865659719,"sku":"S06\/07","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 06\/43","offer_id":54191865692487,"sku":"S06\/43","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 06\/6","offer_id":54191865725255,"sku":"S06\/6","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 06\/71","offer_id":54191865790791,"sku":"S06\/71","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 06\/73","offer_id":54191865758023,"sku":"S06\/73","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 07\/13","offer_id":54191865823559,"sku":"S07\/13","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 07\/34","offer_id":54191865856327,"sku":"S07\/34","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 07\/59","offer_id":54191865889095,"sku":"S07\/59","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 07\/75","offer_id":54191865921863,"sku":"S07\/75","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 07\/81","offer_id":54191866020167,"sku":"S07\/81","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 08\/34","offer_id":54191865954631,"sku":"S08\/34","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 08\/38","offer_id":54191865987399,"sku":"S08\/38","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 08\/8","offer_id":54191866052935,"sku":"S08\/8","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 08\/98","offer_id":54191866085703,"sku":"S08\/98","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 09\/02","offer_id":54191866118471,"sku":"S09\/02","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 09\/05","offer_id":54191866151239,"sku":"S09\/05","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 09\/07","offer_id":54191866184007,"sku":"S09\/07","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 09\/13","offer_id":54191866216775,"sku":"S09\/13","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 09\/36","offer_id":54191866249543,"sku":"S09\/36","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 09\/61","offer_id":54191866282311,"sku":"S09\/61","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 09\/65","offer_id":54191866315079,"sku":"S09\/65","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 09\/73","offer_id":54191866347847,"sku":"S09\/73","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 09\/81","offer_id":54191866380615,"sku":"S09\/81","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 04\/0","offer_id":54191866413383,"sku":"S04\/0","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 04\/12","offer_id":54191866446151,"sku":"S04\/12","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 06\/0","offer_id":54191866511687,"sku":"S06\/0","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 07\/12","offer_id":54191866478919,"sku":"S07\/12","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 08\/0","offer_id":54191866544455,"sku":"S08\/0","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 500ml 00\/00 Clear","offer_id":54191866609991,"sku":"923193","price":33.29,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 010\/0","offer_id":54191866577223,"sku":"S010\/0","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 010\/6","offer_id":54191866642759,"sku":"S010\/6","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 010\/8","offer_id":54191866675527,"sku":"S010\/8","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 010\/36","offer_id":54191866708295,"sku":"S010\/36","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 05\/3","offer_id":54191866741063,"sku":"S05\/3","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 07\/3","offer_id":54191866773831,"sku":"S07\/3","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 09\/3","offer_id":54191866806599,"sku":"S09\/3","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 07\/0","offer_id":54191866872135,"sku":"S07\/0","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 07\/39","offer_id":54191866839367,"sku":"S07\/39","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 07\/97","offer_id":54191866904903,"sku":"S07\/97","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 09\/39","offer_id":54191866937671,"sku":"S09\/49","price":9.5,"currency_code":"GBP","in_stock":false},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 09\/39 - S09\/39","offer_id":54191866970439,"sku":"S09\/39","price":7.92,"currency_code":"GBP","in_stock":true},{"title":"Wella Shinefinity Zero Lift Glaze 60ml 00\/56","offer_id":54536114536775,"sku":"S00\/56","price":7.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/SHINE.jpg?v=1781862811"},{"product_id":"innersense-air-dry-styling-cream-946ml","title":"Innersense Air Dry Styling Cream 946ml","description":"\u003cp\u003eThe Air Dry Styling Creamgives soft hold, zero buildup, and multi-layer protection from frizz, humidity, UV, and pollution, with heat protection up to 230°C.\u003c\/p\u003e\n\u003cp\u003eFormulated with Algin for hold and hydration to reduce frizz, Amino Acids to strengthen and add shine, and Baobab Oil to nourish and protect - leaving hair smooth, touchable, and balanced with a polished, blowout-like finish. \u003c\/p\u003e\n\u003cp\u003eNatural Fragrance: Sage \u0026amp; Lavender\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAlgin: is a natural hydrating polymer that provides flexible hold, seals the hair cuticle, and locks in moisture for smooth, frizz-free results.\u003c\/p\u003e\n\u003cp\u003eAmino Acids: to strengthen and add shine.\u003c\/p\u003e\n\u003cp\u003eBaobab Oil: to nourish and protect leaving hair smooth, touchable, and balanced with a polished, blowout-like finish. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections for Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply mid-length to ends on damp hair, let it air-dry, for a natural finish or diffuse.\u003c\/p\u003e\n\u003cp\u003eA small amount of Innersense Air Dry Cream can be applied to dry hair to refresh natural texture in between washes.\u003c\/p\u003e","brand":"Innersense","offers":[{"title":"Default Title","offer_id":54191996240199,"sku":"515171","price":32.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/515171.jpg?v=1781863475"},{"product_id":"innersense-hair-renew-soothing-conditioner-946ml","title":"Innersense Hair Renew Soothing Conditioner 946ml","description":"\u003cp\u003eDeeply moisturize and strengthen hair with this treatment conditioner. Fermented Willowbark, Rice Protein and Niacinamide nourish both scalp and strands while fortifying and promoting density of the hair shaft for shinier, healthier hair.\u003c\/p\u003e\n\u003cp\u003eFragrance: Peppermint, Sage, Rosemary\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSoothes and moisturizes hair and scalp\u003cbr\u003e Strengthens and seals the cuticle of damaged strands\u003cbr\u003e Instantly glosses and adds shine\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFermented Willowbark: Rich in salicylates, this ingredient reduces flaking with its strong anti-inflammatory and anti-microbial properties.\u003cbr\u003e\u003cbr\u003e Niacinamide (Vitamin B3): Known for its circulation-boosting properties, Vitamin B3 aids in growing long and strong hair while increasing body, suppleness and sheen.\u003cbr\u003e\u003cbr\u003e Rice Protein: Strengthens and reduces the appearance of split ends by smoothing the hair cuticle.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections for Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter cleansing, apply 1-2 pumps to palms and awaken between hands. Take a deep breath and mindfully distribute from mid-lengths to ends using fingertips or comb. Leave on for 1-5 minutes. Rinse thoroughly. Take a moment to appreciate clean, nourished hair.\u003c\/p\u003e","brand":"Innersense","offers":[{"title":"Default Title","offer_id":54191996305735,"sku":"515170","price":34.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/515170.jpg?v=1781863477"},{"product_id":"innersense-hair-renew-scalp-hairbath-946ml","title":"Innersense Hair Renew Scalp Hairbath 946ml","description":"\u003cp\u003eGently and effectively cleanse with this treatment shampoo. Fermented Willowbark, Green Coffee Bean Extract and Pumpkin Seed Oil join together to reduce flakes and refresh and moisturize the scalp, creating a balanced environment to promote healthy hair growth.\u003c\/p\u003e\n\u003cp\u003eFragrance: Peppermint, Sage, Rosemary\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSoothes and moisturizes the scalp\u003cbr\u003e Reduces flakes\u003cbr\u003e Balances the scalp microbiome to promote healthy hair growth\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFermented Willowbark: Rich in salicylates, this ingredient reduces flaking with its' strong anti-inflammatory and anti-microbial properties.\u003cbr\u003e\u003cbr\u003e Pumpkin Seed Oil: Provides volumizing and antioxidant benefits while hydrating and smoothing the hair.\u003cbr\u003e\u003cbr\u003e Green Coffee Bean Extract: Promotes circulation to the scalp while boosting hair density.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections for Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTake a deep breath and become present. Apply a small amount of Hairbath to hands and awaken into a light lather. Massage into the scalp using fingertips. Rinse thoroughly. Take a moment to appreciate clean hair.\u003c\/p\u003e","brand":"Innersense","offers":[{"title":"Default Title","offer_id":54191996338503,"sku":"515169","price":34.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/515169.jpg?v=1781863477"},{"product_id":"hairburst-repair-rebuild-advanced-shampoo-350ml","title":"Hairburst Repair \u0026 Rebuild Advanced+ Shampoo 350ml","description":"\u003cp\u003e\u003cstrong\u003eRebuild, Repair \u0026amp; Revive.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInfused with plant-based keratin and protective oat peptides, this reparative shampoo gently cleanses while rebuilding broken hair bonds. It strengthens from root to tip, controls frizz, and protects against environmental damage. Expect shinier, smoother hair with improved volume and manageability.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRepairs hair bonds and rebuilds stronger bonds.*\u003c\/li\u003e\n\u003cli\u003eProvides cystine protection and helps repair up to 19% of cystine (an amino acid that plays a vital role in hair structure).*\u003c\/li\u003e\n\u003cli\u003eNourishes hair from root to tip whilst supporting hair strength.\u003c\/li\u003e\n\u003cli\u003eSupports anti-frizz and volume control.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling silky smooth with extra shine.\u003c\/li\u003e\n\u003cli\u003eFormulated without Sulphates or Parabens.\u003c\/li\u003e\n\u003cli\u003e*When used in conjunction with Advanced+ leave-in treatment mask\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hairburst","offers":[{"title":"Default Title","offer_id":54192007217479,"sku":"62340","price":15.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/62340zz.jpg?v=1781863579"},{"product_id":"goddess-maintenance-company-armor-bioprotection-kit","title":"Goddess Maintenance Company Armor BioProtection Kit","description":"\u003cp\u003e\u003cstrong\u003eGoddess Armor™ – Bioprotection Kit\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIntroducing \u003cstrong\u003eGoddess Armor™\u003c\/strong\u003e, an advanced professional hair protection system developed to help safeguard hair during colour, lightening, and chemical treatments.\u003c\/p\u003e\n\u003cp\u003eThis salon-exclusive, two-step service requires no additional processing time and is designed to help maintain hair integrity throughout chemical services. Powered by the proprietary dual-peptide \u003cstrong\u003eGoddess Molecule™\u003c\/strong\u003e, it helps create the optimal foundation for stronger, healthier-looking hair with improved durability, enhanced shine, longer-lasting colour, and better style retention.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNo additional processing time required\u003c\/li\u003e\n\u003cli\u003eIncreases hair resilience by up to \u003cstrong\u003e3.7x\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eImproves hair strength by \u003cstrong\u003e173%\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps preserve colour vibrancy for up to \u003cstrong\u003e10 washes\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eReduces bleach\/lightener-related breakage by \u003cstrong\u003e37.5%\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eDelivers a \u003cstrong\u003e274% improvement\u003c\/strong\u003e in fibre survival during bleaching\u003c\/li\u003e\n\u003cli\u003eSupports healthier-looking hair with less breakage and improved manageability\u003c\/li\u003e\n\u003cli\u003eEnhances shine and helps styles last longer between salon visits\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Goddess Maintenance Company","offers":[{"title":"Default Title","offer_id":54192007610695,"sku":"789099","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/789099z.jpg?v=1781863580"},{"product_id":"amika-frizz-fighters-wash-care-set","title":"amika Frizz Fighters Wash + Care Set","description":"\u003cp\u003e\u003cstrong\u003ewhat is the frizz fighters set?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eeverything you need for over a weekend’s worth of smooth hair.\u003c\/p\u003e\n\u003ch5\u003ewho it's for\u003c\/h5\u003e\n\u003cp\u003emedium to thick, coarse hair types (2a-4c) prone to frizz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ewhy it's special\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003etackle humidity head on with a set that keeps hair smooth (no matter the forecast). 3-step system includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003efull size! forget frizz anti-frizz shampoo + conditioner: a humidity-defying wash duo that fights frizz + keeps styles smooth for 3 days.*\u003c\/li\u003e\n\u003cli\u003etravel size! frizz-me-not hydrating anti-frizz treatment: a heat-activated treatment that locks in 3 days of frizz + humidity protection.**\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*clinically proven for up to 72 hours.\u003cbr\u003e**clinically proven.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ehow to use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003efor styles that stay smooth (even in high humidity):\u003c\/p\u003e\n\u003cp\u003e1. massage shampoo into wet hair to gently cleanse + fight frizz. rinse.\u003c\/p\u003e\n\u003cp\u003e2. smooth conditioner from mid-lengths to ends to lock in smoothing moisture. rinse.\u003c\/p\u003e\n\u003cp\u003e3. spray treatment on towel-dried hair. heat style to seal in long-lasting humidity protection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":54192007971143,"sku":"640182","price":24.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/640182.jpg?v=1781863589"},{"product_id":"milk_shake-sun-more-sunscreen-mist-140ml","title":"Milk_Shake Sun \u0026 More Sunscreen Mist 140ml","description":"\u003cp\u003eThanks to its ultra-lightweight, fast-absorbing formula, this advanced sun-protective treatment forms an invisible shield over both scalp and hair, helping defend against damaging UVA and UVB rays. Perfect for days at the beach or by the pool, it’s enriched with nourishing argan oil to deeply hydrate, restore elasticity, and revive hair stressed by sun exposure—leaving it soft, luminous, and silky to the touch.\u003c\/p\u003e\n\u003cp\u003eInfused with maracuja oil, it works to smooth the hair cuticle, reduce frizz, and enhance manageability, making styling effortless even in humid conditions. A blend of UV filters helps preserve hair color, protecting against fading and unwanted tonal changes caused by prolonged sun exposure.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePARABEN FREE \/ WITH UV FILTER\u003c\/strong\u003e\u003c\/p\u003e","brand":"Milk_Shake","offers":[{"title":"Default Title","offer_id":54192026976583,"sku":"617236","price":12.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/617236Z.jpg?v=1781863783"},{"product_id":"mielle-rosemary-mint-strengthening-conditioner-355ml","title":"Mielle Rosemary \u0026 Mint Strengthening Conditioner 355ml","description":"\u003cp\u003eSTRENGTHEN \u0026amp; NOURISH: Support fuller, more vibrant-looking hair with the Mielle Rosemary Mint Strengthening Conditioner, formulated to enhance overall hair health and resilience\u003c\/p\u003e\n\u003cp\u003eMOISTURE \u0026amp; MANAGEABILITY: Deliver a balanced blend of hydration and strength, helping to soften, detangle, and leave strands smoother and easier to manage\u003c\/p\u003e\n\u003cp\u003eCOOLING SCALP CARE: Infused with mint for a refreshing, cooling sensation that helps soothe and revitalise the scalp during use\u003c\/p\u003e\n\u003cp\u003eKEY INGREDIENTS: Enriched with biotin, rosemary, and coconut oil to help nourish, condition, and improve the look and feel of your hair\u003c\/p\u003e\n\u003cp\u003eHEALTHY INGREDIENTS, HEALTHIER HAIR: Designed with a curated mix of hair-loving ingredients to support stronger, softer, and healthier-looking tresses with every wash\u003c\/p\u003e","brand":"Mielle","offers":[{"title":"Default Title","offer_id":54192032153927,"sku":"66525","price":6.37,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/66526.jpg?v=1781863828"},{"product_id":"milk_shake-everlasting-bonds-mask-120ml","title":"Milk_Shake Everlasting Bonds Mask 120ml","description":"\u003cp\u003eGive damaged hair an intensive boost of repair and nourishment with the everlasting bonds mask, leaving hair smoother, stronger and healthier-looking after every use.\u003c\/p\u003e\n\u003cp\u003eWhen your hair needs more than a conditioner can offer, reach for the everlasting bonds repair mask. The rich formula is the most effective product in the everlasting bonds range and leaves hair feeling instantly smoother, stronger and visibly healthier after every use.\u003c\/p\u003e\n\u003cp\u003eOur everlasting bonds homecare routine repairs 93.5% of hair bonds after just 5 applications*, with results that continue to improve over time.\u003c\/p\u003e\n\u003cp\u003eDesigned as Step 2 for severely damaged hair in the everlasting bonds home care routine, this mask instantly rebuilds hair bonds, delivering deep nourishment and intense shine without weighing our hair down.\u003c\/p\u003e\n\u003cp\u003eeverlasting bonds is formulated with our patented** NutriBond Complex technology: an exclusive blend of rice proteins, amino acids and hyaluronic acid, carried by glycosaminoglycans and enhanced by the action of milk proteins. Its intensive action helps rebuild hair bonds and promote a stronger, healthier hair structure from within.\u003c\/p\u003e\n\u003cp\u003eWhy you'll love it:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelps instantly rebuild weakened hair bonds\u003c\/li\u003e\n\u003cli\u003eDeeply nourishes without heaviness\u003c\/li\u003e\n\u003cli\u003eBoosts softness and intense shine\u003c\/li\u003e\n\u003cli\u003ePerfect for severely damaged or stressed hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp tabindex=\"0\"\u003eHow to use\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eAfter shampooing, gently towel-dry your hair to remove excess water. Apply evenly from mid-lengths to ends and leave on for 3 to 10 minutes. Rinse thoroughly. You can use this every few washes or as needed while alternating with your conditioner.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e*Ex-vivo instrumental test after 5 applications of milk_shake everlasting bonds shampoo and conditioner (application time: 10 minutes).\u003c\/p\u003e\n\u003cp\u003e**Patent pending.\u003c\/p\u003e","brand":"Milk_Shake","offers":[{"title":"Default Title","offer_id":54192035135815,"sku":"617234","price":19.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/617234.jpg?v=1781863860"},{"product_id":"milk_shake-everlasting-bonds-conditioner-250ml","title":"Milk_Shake Everlasting Bonds Conditioner 250ml","description":"\u003cp\u003eStrengthen, soften and deeply nourish normal to mildly damaged hair with this lightweight bond-repair conditioner for healthier, smoother-looking results.\u003c\/p\u003e\n\u003cp\u003eNourish, strengthen, and restore softness with this bond-repair conditioner for damaged and stressed hair. Our everlasting bonds homecare routine repairs 93.5% of hair bonds after just 5 applications*, with results that continue to improve over time.\u003c\/p\u003e\n\u003cp\u003eDesigned as Step 2 for normal or mildly damaged hair in the everlasting bonds home care routine, this conditioner gradually repairs and reinforces weakened hair bonds - building on every use, leaving hair softer, smoother and visibly healthier.\u003c\/p\u003e\n\u003cp\u003eEverlasting bonds is formulated with our patented** NutriBond Complex technology: an exclusive blend of rice proteins, amino acids and hyaluronic acid, carried by glycosaminoglycans and enhanced by the action of milk proteins. Its intensive action helps rebuild hair bonds and promote a stronger, healthier hair structure from within.\u003c\/p\u003e\n\u003cp\u003eWhy you'll love it:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelps repair and strengthen weakened hair bonds\u003c\/li\u003e\n\u003cli\u003eLeaves hair softer, smoother and shinier\u003c\/li\u003e\n\u003cli\u003eLightweight daily nourishment for normal to mildly damaged hair\u003c\/li\u003e\n\u003cli\u003eSupports stronger, healthier-looking hair over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHow to use\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eApply on clean and towel-dried hair. Delicately remove any excess water, distribute evenly on lengths and ends. Leave in from 3 to 10 minutes, then rinse.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e*Ex-vivo instrumental test after 5 applications of milk_shake everlasting bonds shampoo and conditioner (application time: 10 minutes).\u003c\/p\u003e\n\u003cp\u003e**Patent pending.\u003c\/p\u003e","brand":"Milk_Shake","offers":[{"title":"Default Title","offer_id":54192035201351,"sku":"617233","price":19.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/617233.jpg?v=1781863861"},{"product_id":"milk_shake-everlasting-bonds-mask-400ml","title":"Milk_Shake Everlasting Bonds Mask 400ml","description":"\u003cp\u003eGive damaged hair an intensive boost of repair and nourishment with the everlasting bonds mask, leaving hair smoother, stronger and healthier-looking after every use.\u003c\/p\u003e\n\u003cp\u003eWhen your hair needs more than a conditioner can offer, reach for the everlasting bonds repair mask. The rich formula is the most effective product in the everlasting bonds range and leaves hair feeling instantly smoother, stronger and visibly healthier after every use.\u003c\/p\u003e\n\u003cp\u003eOur everlasting bonds homecare routine repairs 93.5% of hair bonds after just 5 applications*, with results that continue to improve over time.\u003c\/p\u003e\n\u003cp\u003eDesigned as Step 2 for severely damaged hair in the everlasting bonds home care routine, this mask instantly rebuilds hair bonds, delivering deep nourishment and intense shine without weighing our hair down.\u003c\/p\u003e\n\u003cp\u003eeverlasting bonds is formulated with our patented** NutriBond Complex technology: an exclusive blend of rice proteins, amino acids and hyaluronic acid, carried by glycosaminoglycans and enhanced by the action of milk proteins. Its intensive action helps rebuild hair bonds and promote a stronger, healthier hair structure from within.\u003c\/p\u003e\n\u003cp\u003eWhy you'll love it:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelps instantly rebuild weakened hair bonds\u003c\/li\u003e\n\u003cli\u003eDeeply nourishes without heaviness\u003c\/li\u003e\n\u003cli\u003eBoosts softness and intense shine\u003c\/li\u003e\n\u003cli\u003ePerfect for severely damaged or stressed hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp tabindex=\"0\"\u003eHow to use\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eAfter shampooing, gently towel-dry your hair to remove excess water. Apply evenly from mid-lengths to ends and leave on for 3 to 10 minutes. Rinse thoroughly. You can use this every few washes or as needed while alternating with your conditioner.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e*Ex-vivo instrumental test after 5 applications of milk_shake everlasting bonds shampoo and conditioner (application time: 10 minutes).\u003c\/p\u003e\n\u003cp\u003e**Patent pending.\u003c\/p\u003e","brand":"Milk_Shake","offers":[{"title":"Default Title","offer_id":54192035627335,"sku":"617231","price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/617231.jpg?v=1781863863"},{"product_id":"milk_shake-everlasting-bonds-pre-shampoo-treatment-400ml","title":"Milk_Shake Everlasting Bonds Pre Shampoo Treatment 400ml","description":"\u003cp\u003eRepair and strengthen damaged hair with milk_shake Everlasting Bonds Pre-Shampoo Treatment 400ml. Designed for professional use, this intensive treatment helps rebuild weakened hair fibres before cleansing, leaving hair feeling softer, smoother and healthier-looking from the first use.\u003c\/p\u003e\n\u003cp\u003eKey Benefits\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntensive pre-shampoo treatment for damaged hair\u003c\/li\u003e\n\u003cli\u003eHelps repair, strengthen and rebuild hair fibres\u003c\/li\u003e\n\u003cli\u003eSupports improved hair condition in just one use\u003c\/li\u003e\n\u003cli\u003eEnriched with nourishing milk proteins\u003c\/li\u003e\n\u003cli\u003eNutriBond Complex™ helps reinforce weakened hair bonds\u003c\/li\u003e\n\u003cli\u003eHelps reduce the appearance of damage and breakage\u003c\/li\u003e\n\u003cli\u003eLeaves hair softer, smoother and easier to manage\u003c\/li\u003e\n\u003cli\u003eIdeal for chemically treated, fragile or weakened hair\u003c\/li\u003e\n\u003cli\u003eProfessional-use 400ml salon size\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHow to Use\u003c\/p\u003e\n\u003cp\u003eMoisten hair and gently towel dry to remove excess water. Apply evenly through the lengths and ends, then leave on for 3 to 10 minutes. Rinse thoroughly before shampooing.\u003c\/p\u003e","brand":"Milk_Shake","offers":[{"title":"Default Title","offer_id":54192035725639,"sku":"617229","price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/617229.jpg?v=1781863865"},{"product_id":"revlon-equave-kids-minion-detangling-conditioner-spray-200ml","title":"Revlon Equave Kids Minion Detangling Conditioner Spray 200ml","description":"\u003cp\u003eOur vegan and hypoallergenic formula detangles and conditions effortlessly, leaving kids’ hair soft, smooth, shiny, and easy to comb. Revlon Professional Equave Kids™ Minions Detangling Conditioner is formulated with 94 % natural origin ingredients.\u003c\/p\u003e\n\u003cp\u003eSpecially formulated for children’s hair.\u003c\/p\u003e\n\u003cp\u003eThis two-phase formula is pediatrician and dermatologically tested, ensuring gentle daily care for kids’ delicate hair and scalp.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cdiv\u003ePediatrician tested\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003eDermatologically tested\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003eHypoallergenic formula\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003eTangle-free\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003eHeat protection\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003eLeaves hair shiny, soft, and smooth.\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003eFrizz control.\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003eMoisturizes and hydrates hair.\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003eSuitable for sensitive scalp\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003eNon-irritant\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eHow to use\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003eShake well, apply on damp or dry hair and comb through. Do not rinse.\u003c\/div\u003e\n\u003cdiv\u003eDo not use on children under 3 years.\u003c\/div\u003e","brand":"Revlon","offers":[{"title":"Default Title","offer_id":54192046768455,"sku":"793967","price":10.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/793967.jpg?v=1781863988"},{"product_id":"revlon-restart-hydration-anti-frizz-moisturizing-drops-50ml","title":"Revlon Restart Hydration Anti-Frizz Moisturizing Drops 50ml","description":"\u003cp\u003eThis dual action moisturizing hair serum helps to balance the scalp’s microbiome and tames hair. Infused with betaine and pro vitamin B5, this smoothing serum improves hair shine and softness.\u003c\/p\u003e\n\u003cp\u003eLong-lasting, frizz control leave-in serum for frizzy hair Locks moisture into the fiber and smooths hair. Improved hair shine and softness.\u003c\/p\u003e\n\u003cp\u003eOur exclusive technology embraces skinification, merging skincare ingredients to balance the scalp’s microbiome.\u003c\/p\u003e\n\u003cp\u003eFormulated with KERABIOTIC PRO BETAINE™ technology to reduce frizz and hydrate the hair.\u003c\/p\u003e\n\u003cp\u003eApply 1-2 shine hair drops on wet hair from mid-lengths to ends before styling application. It can be also applied on dry hair.\u003c\/p\u003e\n\u003cdiv\u003eDo not rinse.\u003c\/div\u003e","brand":"Revlon","offers":[{"title":"Default Title","offer_id":54192063250759,"sku":"793740","price":12.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/793740.jpg?v=1781864149"},{"product_id":"revlon-restart-hydration-moisture-rich-mask-250ml","title":"Revlon Restart Hydration Moisture Rich Mask 250ml","description":"\u003cp\u003eThis rich dual action cream mask helps to balance the scalp’s microbiome and beautifies hair. Infused with betaine and pro vitamin B5, the deep moisturizing hair treatment provides long-lasting frizz control for smooth and nourished hair.\u003c\/p\u003e\n\u003cp\u003eFor very dry hair, looking for a deep nourishing treatment.\u003c\/p\u003e\n\u003cp\u003eProvides long-lasting frizz control. Deep nourishing hair treatment that locks moisture into the fiber to achieve smooth and nourished hair.\u003c\/p\u003e\n\u003cp\u003eOur exclusive technology embraces skinification, merging skincare ingredients to balance the scalp’s microbiome.\u003c\/p\u003e\n\u003cp\u003eFormulated with KERABIOTIC PRO BETAINE™ technology to reduce frizz and hydrate the hair.\u003c\/p\u003e\n\u003cp\u003eInfused with betaine \u0026amp; pro-vitamin B5, and boosted with Murumuru butter to provide long-lasting frizz control for a smooth and nourished hair.\u003c\/p\u003e\n\u003cp\u003eApply the hair smoothing treatment from mid to ends of hair.\u003c\/p\u003e\n\u003cdiv\u003eLeave on for 3-5 minutes.\u003c\/div\u003e\n\u003cdiv\u003eRinse thoroughly.\u003c\/div\u003e","brand":"Revlon","offers":[{"title":"Default Title","offer_id":54192063349063,"sku":"793738","price":11.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/793738.jpg?v=1781864152"},{"product_id":"revlon-restart-hydration-moisture-rich-mask-500ml","title":"Revlon Restart Hydration Moisture Rich Mask 500ml","description":"\u003cp\u003eThis rich dual action cream mask helps to balance the scalp’s microbiome and beautifies hair. Infused with betaine and pro vitamin B5, the deep moisturizing hair treatment provides long-lasting frizz control for smooth and nourished hair.\u003c\/p\u003e\n\u003cp\u003eFor very dry hair, looking for a deep nourishing treatment.\u003c\/p\u003e\n\u003cp\u003eProvides long-lasting frizz control. Deep nourishing hair treatment that locks moisture into the fiber to achieve smooth and nourished hair.\u003c\/p\u003e\n\u003cp\u003eOur exclusive technology embraces skinification, merging skincare ingredients to balance the scalp’s microbiome.\u003c\/p\u003e\n\u003cp\u003eFormulated with KERABIOTIC PRO BETAINE™ technology to reduce frizz and hydrate the hair.\u003c\/p\u003e\n\u003cp\u003eInfused with betaine \u0026amp; pro-vitamin B5, and boosted with Murumuru butter to provide long-lasting frizz control for a smooth and nourished hair.\u003c\/p\u003e\n\u003cp\u003eApply the hair smoothing treatment from mid to ends of hair.\u003c\/p\u003e\n\u003cdiv\u003eLeave on for 3-5 minutes.\u003c\/div\u003e\n\u003cdiv\u003eRinse thoroughly.\u003c\/div\u003e","brand":"Revlon","offers":[{"title":"Default Title","offer_id":54192063709511,"sku":"793737","price":15.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/793737.jpg?v=1781864152"},{"product_id":"elgon-yes-smooth-so-sleek-conditioner-1000ml","title":"Elgon Yes Smooth So Sleek Conditioner 1000ml","description":"\u003cp\u003eThe best in smoothing hair products, this professional anti-frizz conditioner from Elgon's Yes Smooth range provides amazing frizz control for unruly hair.\u003c\/p\u003e\n\u003cp\u003eFormulated with Elgon's Ultra-Sleek Bio Complex - a fusion of concentrated active ingredients that create a protective, nourishing film - this lightweight Elgon conditioner helps to restore elasticity and detangle knots to reveal sleek, manageable locks.\u003c\/p\u003e\n\u003cp\u003e- Ultra-Sleek Bio Complex creates an invisible barrier to protect against frizz and humidity.\u003cbr\u003e- 100% vegan formula.\u003cbr\u003e- Dermatologically tested.\u003cbr\u003e- 100% recycled bottle.\u003cbr\u003e- Label made from recycled Ocean Bound Plastic.\u003c\/p\u003e\n\u003cp\u003eAfter shampooing, apply the conditioner to wet ends and lengths and leave for up to 5 minutes. Gently comb through and rinse thoroughly.\u003c\/p\u003e","brand":"Elgon","offers":[{"title":"Default Title","offer_id":54192067477831,"sku":"1090174","price":10.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/1090174.jpg?v=1781864178"},{"product_id":"elgon-yes-smooth-super-control-shampoo-1000ml","title":"Elgon Yes Smooth Super Control Shampoo 1000ml","description":"\u003cp\u003eCleanse and tame unruly hair with this professional shampoo for frizzy hair.\u003c\/p\u003e\n\u003cp\u003eFormulated with Elgon's Ultra-Sleek Bio Complex - a fusion of concentrated active ingredients that create a protective, nourishing film - this smoothing anti-frizz shampoo protects hair against humidity to reveal incredibly smooth, disciplined, and shiny hair.\u003c\/p\u003e\n\u003cp\u003e- Ultra-Sleek Bio Complex creates an invisible barrier to protect against frizz and humidity.\u003cbr\u003e- 100% vegan formula.\u003cbr\u003e- Dermatologically tested.\u003cbr\u003e- 100% recycled bottle.\u003cbr\u003e- Label made from recycled Ocean Bound Plastic.\u003c\/p\u003e\n\u003cp\u003eDistribute evenly onto wet hair, gently massage, and rinse. Repeat if necessary.\u003c\/p\u003e","brand":"Elgon","offers":[{"title":"Default Title","offer_id":54192067543367,"sku":"1090173","price":15.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/1090173.jpg?v=1781864178"},{"product_id":"the-shave-factory-dark-brown-hair-shampoo-10x25ml","title":"The Shave Factory Dark Brown Hair Shampoo 10x25ml","description":"\u003cp\u003eThe Shave Factory Colouring Shampoo 10x25ml - Dark Brown\u003c\/p\u003e\n\u003cp\u003eInstant and natural-looking dark brown hair: Achieve a youthful and fresh look in minutes with The Shave Factory Black Hair Shampoo, designed to effectively cover gray hair from the first use.\u003c\/p\u003e\n\u003cp\u003eReady-to-go: Comes in handy 10x25ml single-use pouches – just apply it as a regular shampoo, wait 5-10 minutes and rinse it out for effortless hair coloring.\u003c\/p\u003e\n\u003cp\u003eGentle on hair and scalp: Formulated without ammonia or harsh chemicals, this shampoo is safe for regular use and enriched with caring agents that leave hair soft and well-nourished.\u003c\/p\u003e\n\u003cp\u003eLong-lasting, fade-resistant formula : Delivers a dark brown color that lasts for multiple washes while maintaining a natural and even look.\u003c\/p\u003e\n\u003cp\u003ePerfect for travel and on the go - Compact, easy-to-carry pouches make this shampoo an ideal solution to maintain your look anytime and anywhere.\u003c\/p\u003e","brand":"The Shave Factory","offers":[{"title":"Default Title","offer_id":54192070164807,"sku":"600001575","price":6.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/600001575z.jpg?v=1781864209"},{"product_id":"nioxin-age-defence-serum-70ml","title":"Nioxin Age Defence Serum 70ml","description":"\u003cp\u003eNioxin Age Defense Anti-Ageing Hair Serum 70ml is a lightweight leave-in treatment developed to help reduce the visible effects of hair ageing, leaving hair looking fuller, smoother and stronger. Designed for ageing or thinning hair, this advanced formula helps address dryness, brittleness and reduced density without leaving hair feeling heavy.\u003c\/p\u003e\n\u003cp\u003eThe fast-absorbing, non-greasy texture makes it suitable for daily use on both damp and dry hair. With regular application, hair can feel softer, more hydrated and appear noticeably thicker, while the scalp is left feeling fresh and comfortable. Suitable for all hair types showing signs of ageing, including fine or chemically treated hair.\u003c\/p\u003e\n\u003cp\u003eUsed as part of a complete routine, the Nioxin Age Defense Anti-Ageing Hair Serum helps support stronger, healthier-looking hair while restoring shine, vitality and confidence in ageing hair.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e Apply up to 3 pipettes directly onto a clean scalp each day. Massage gently and brush through the hair to distribute evenly. Do not rinse.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelps reduce the appearance of the three signs of ageing hair: thinning, dullness and greying\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLightweight leave-in scalp serum designed to visibly improve hair vitality and density\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClinically tested formula that helps support melanin production and improve overall scalp health\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEnriched with Black Oat Peptides and Niacinamide to nourish hair follicles, support density and deeply hydrate the scalp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFree from sulphates and silicones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDermatologically tested and suitable for colour-treated hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Nioxin","offers":[{"title":"Default Title","offer_id":54192071508295,"sku":"921504","price":36.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/921504.jpg?v=1781864225"},{"product_id":"innersense-air-dry-styling-cream-177ml","title":"Innersense Air Dry Styling Cream 177ml","description":"\u003cp\u003e\u003cstrong\u003eAir Dry Styling Cream\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMeet your new everyday styling essential: a multi-tasking, lightweight gel-cream designed to simplify your routine while delivering salon-worthy results. The Air Dry Styling Cream works effortlessly to smooth frizz, enhance your hair’s natural texture, and provide a soft, flexible hold that never feels stiff or heavy.\u003c\/p\u003e\n\u003cp\u003eExperience up to 5x instant frizz reduction that lasts for up to 72 hours—even in humid conditions. Whether you're air drying or using heat tools, your hair stays sleek, defined, and touchably soft all day long.\u003c\/p\u003e\n\u003cp\u003eFormulated with clean, hair-loving ingredients, this styling cream doesn’t just style—it protects. Enjoy built-in defense against heat up to 450°F, UV exposure, and pollution, helping keep your hair healthy, resilient, and radiant.\u003c\/p\u003e\n\u003cp\u003eWhy you’ll love it:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSmooths frizz instantly and long-term\u003c\/li\u003e\n\u003cli\u003eEnhances natural waves, curls, or straight styles\u003c\/li\u003e\n\u003cli\u003eProvides soft, flexible hold without crunch\u003c\/li\u003e\n\u003cli\u003eProtects against heat, UV, and environmental stressors\u003c\/li\u003e\n\u003cli\u003eLightweight, clean formula for everyday use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eClean performance meets effortless styling—because your hair deserves both.\u003c\/p\u003e","brand":"Innersense","offers":[{"title":"Default Title","offer_id":54192071770439,"sku":"515167","price":11.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/515167.jpg?v=1781864231"},{"product_id":"innersense-air-dry-styling-cream-59-15ml","title":"Innersense Air Dry Styling Cream 59.15ml","description":"\u003cp\u003e\u003cstrong\u003eAir Dry Styling Cream\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMeet your new everyday styling essential: a multi-tasking, lightweight gel-cream designed to simplify your routine while delivering salon-worthy results. The Air Dry Styling Cream works effortlessly to smooth frizz, enhance your hair’s natural texture, and provide a soft, flexible hold that never feels stiff or heavy.\u003c\/p\u003e\n\u003cp\u003eExperience up to 5x instant frizz reduction that lasts for up to 72 hours—even in humid conditions. Whether you're air drying or using heat tools, your hair stays sleek, defined, and touchably soft all day long.\u003c\/p\u003e\n\u003cp\u003eFormulated with clean, hair-loving ingredients, this styling cream doesn’t just style—it protects. Enjoy built-in defense against heat up to 450°F, UV exposure, and pollution, helping keep your hair healthy, resilient, and radiant.\u003c\/p\u003e\n\u003cp\u003eWhy you’ll love it:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSmooths frizz instantly and long-term\u003c\/li\u003e\n\u003cli\u003eEnhances natural waves, curls, or straight styles\u003c\/li\u003e\n\u003cli\u003eProvides soft, flexible hold without crunch\u003c\/li\u003e\n\u003cli\u003eProtects against heat, UV, and environmental stressors\u003c\/li\u003e\n\u003cli\u003eLightweight, clean formula for everyday use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eClean performance meets effortless styling—because your hair deserves both.\u003c\/p\u003e","brand":"Innersense","offers":[{"title":"Default Title","offer_id":54192071835975,"sku":"515166","price":4.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/515166.jpg?v=1781864232"},{"product_id":"arctic-fox-pool-party-foaming-hair-mask-180ml","title":"Arctic Fox Pool Party Foaming Hair Mask 180ml","description":"\u003cdiv\u003eYour hair needs a lifeguard—we’ve got you! Pool Party Ultra-Hydrating Foaming Hair Mask is formulated with Polycare® Split Therapy which leaves dry, brittle hair soft, manageable, and smooth AF. The ultra-hydrating formula gently repairs damaged hair with healthy antioxidants, omegas and natural oils. The results from this mask are mostly seen and felt after hair has dried.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e1. Foam and Apply: Foam a palmful of the product into your hand and apply it directly to your hair.\u003c\/div\u003e\n\u003cdiv\u003e2. Don't Mix: Avoid mixing the product in your hands as it will dissipate; apply the foam straight to the hair.\u003c\/div\u003e\n\u003cdiv\u003e3. Rinse (or Air Dry): Rinse out if using as a treatment, or leave it in to air dry for conditioning and styling purposes. The full effect on softness won't be noticed until after rinsing and drying.\u003c\/div\u003e\n\u003cbr\u003e\u003cstrong\u003eMULTIUSE FORMULA\u003c\/strong\u003e\u003cbr\u003e• A pre-shower hair mask\u003cbr\u003e• An amplified conditioner\u003cbr\u003e• Wet styling\u003cbr\u003e• A conditioner for dry ends\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eKEY INGREDIENTS\u003c\/strong\u003e\u003cbr\u003e• Castor Oil – Supports healthy hair and helps balance scalp pH levels.\u003cbr\u003e• Argan Oil – Contains essential fatty acids and omega oils to help fight frizz.\u003cbr\u003e• Sunflower Seed Oil – Helps boost hair hydration levels.\u003cbr\u003e• Apple Fruit Extract – Contains polyphenols and antioxidants that help neutralize free radicals present in the environment.\u003c\/div\u003e","brand":"Arctic Fox","offers":[{"title":"Default Title","offer_id":54192071999815,"sku":"70876","price":11.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/70876.jpg?v=1781864236"},{"product_id":"philip-kingsley-moisture-extreme-conditioner-200ml","title":"Philip Kingsley Moisture Extreme Conditioner 200ml","description":"\u003cp\u003e\u003cstrong\u003eMoisture Extreme Enriching Conditioner\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003eNatural tightly coiled, curly hair, as in many African-Caribbean hair types, is often fragile, making it very susceptible to damage. Our vegan-friendly, deep moisturising conditioner contains a combination of four naturally derived oils, which work together to deeply condition your hair. Almond Oil enhances shine and smoothness. Wheatgerm Oil is rich in Vitamin E and fatty acids. Avocado Oil strengthens and moisturises. Finally, Babassu leaves your hair soft, shiny and frizz-free.\u003c\/p\u003e\n\u003cp\u003ePerfect for 4c curls and high porosity hair, our deep conditioner has detangling properties to help reduce breakage and deliver smooth, shiny hair. Moisture Extreme Enriching Conditioner is also suitable for extremely dry, damaged, or very processed hair.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":54192082846023,"sku":"654061","price":12.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/654061.jpg?v=1781864307"},{"product_id":"philip-kingsley-moisture-extreme-shampoo-250ml","title":"Philip Kingsley Moisture Extreme Shampoo 250ml","description":"\u003cp\u003e\u003cstrong\u003eMoisture Extreme Enriching Shampoo\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003eOur vegan-friendly, shampoo is full of a unique combination of nourishing oils that will make your hair softer, stronger, and easier to style. Oligoquat M delivers a surge of moisture and helps repair damaged hair cuticles. Guar, an anti-static conditioning agent, provides control and smoothness. Sodium Cocoamphoacetate, derived from Cocoa Butter, cleanses, conditions and detangles.\u003c\/p\u003e\n\u003cp\u003eIt restores moisture and smooths rough cuticles, helping tame even the toughest frizz. Moisture Extreme Enriching Shampoo is also suitable for extremely dry, damaged, or very processed hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRich hydrating formula cleanses while moisturising \u003c\/li\u003e\n\u003cli\u003eFormulated to suit the unique condition and grooming needs of natural tightly coiled curls, and very porous processed hair\u003c\/li\u003e\n\u003cli\u003eSuitable for use on natural, relaxed or synthetic hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":54192082911559,"sku":"654060","price":12.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/654060.jpg?v=1781864308"},{"product_id":"philip-kingsley-re-moisturizing-conditioner-200ml","title":"Philip Kingsley Re-Moisturizing Conditioner 200ml","description":"\u003cp\u003e\u003cstrong\u003eRe-Moisturizing Smoothing Conditioner\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003eOur vegan-friendly, hydrating conditioner is the best conditioner for curly \u0026amp; wavy hair types. It adds weight without greasiness, leaving your curls and waves glossy and defined, and your mid-lengths and ends soft, smooth and sealed. It smooths unruly hair, and allows you to blow-dry and style with ease.\u003c\/p\u003e\n\u003cp\u003eIt's unique blend of ingredients contains: Hydrolyzed Oat Protein to soften your hair's texture, aid moisture retention and hydrate your hair as well as a unique blend of waxes to smooth and moisturise your cuticles, helping achieve a reflective shine.\u003c\/p\u003e\n\u003cp\u003eCombine with our Re-Moisturising Shampoo to give your wavy, curly \u0026amp; frizzy hair the full moisture boost it needs and leave hair feeling hydrated, soft \u0026amp; shiny.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTame, moisturise and hydrate even the driest hair types\u003c\/li\u003e\n\u003cli\u003eDelivers a moisture boost to leave coarse, frizzy hair smooth and shiny\u003c\/li\u003e\n\u003cli\u003eOptimises moisture retention, so hair stays nourished and glossy throughout the day\u003c\/li\u003e\n\u003cli\u003eIdeal for coarse hair textures that crave hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":54192082977095,"sku":"654059","price":12.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/654059.jpg?v=1781864309"},{"product_id":"philip-kingsley-re-moisturizing-shampoo-250ml","title":"Philip Kingsley Re-Moisturizing Shampoo 250ml","description":"\u003cp\u003e\u003cstrong\u003eRe-Moisturizing Smoothing Shampoo\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003eOur hydrating shampoo is the best shampoo for curly, frizzy and wavy hair types. It's highly effective formula targets even the driest and coarse hair, working to moisturise, strengthen and smoothen hair. It's ingredients include: Hydrolyzed Elastin to add strength, body and reduce breakage and Cocamidopropyl for gentle yet thorough cleansing.\u003c\/p\u003e\n\u003cp\u003eCombine with our Re-Moisturising Conditioner to give your wavy, curly \u0026amp; frizzy hair the full moisture boost it needs and leave hair feeling hydrated, soft \u0026amp; shiny.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHydrating shampoo for curly, frizzy and wavy hair types\u003c\/li\u003e\n\u003cli\u003eDelivers moisture to transform dry and frizzy hair, leaving it soft, smooth and shiny\u003c\/li\u003e\n\u003cli\u003eImproves hair's strength and elasticity\u003c\/li\u003e\n\u003cli\u003eOptimises moisture retention to reduce breakage\u003c\/li\u003e\n\u003cli\u003eIdeal for coarse hair textures\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":54192083009863,"sku":"654058","price":12.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/654058.jpg?v=1781864310"},{"product_id":"philip-kingsley-moisture-balancing-conditioner-200ml","title":"Philip Kingsley Moisture Balancing Conditioner 200ml","description":"\u003cp\u003e\u003cstrong\u003eMoisture Balancing Combination Conditioner\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003eFull of nourishing, strengthening and anti-static ingredients, our moisturising conditioner is the best conditioner for dry hair. Wheat Protein helps strengthen and plump your strands. Silicone adds shine and reduces static, without adding weight. Whilst Hydrolyzed Elastin adds strength, body and elasticity. Combined together, this conditioning treatment improves your hair's elasticity and moisture retention, helping to reduce breakage.\u003c\/p\u003e\n\u003cp\u003eIt detangles in seconds and leaves your hair light, smooth and shiny.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeep conditioning treatment, delivering hydration where it is needed most - at the mid-lengths and ends\u003c\/li\u003e\n\u003cli\u003eReduces hair breakage\u003c\/li\u003e\n\u003cli\u003eAnti-static formula leaves hair shiny, smoother and stronger\u003c\/li\u003e\n\u003cli\u003eSuitable for medium textured hair or heat\/colour processed or long fine hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":54192083075399,"sku":"654057","price":12.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/654057.jpg?v=1781864311"},{"product_id":"philip-kingsley-moisture-balancing-shampoo-250ml","title":"Philip Kingsley Moisture Balancing Shampoo 250ml","description":"\u003cp\u003e\u003cstrong\u003eMoisture Balancing Combination Shampoo\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003eOur Moisture Balancing Shampoo contains a carefully formulated blend of ingredients to target the driest areas of you hair, while balancing moisture. Guar is included to provide static-free control and smoothness whilst Wheat Protein is added to strengthen and hydrate. For an extra layer of protection, our moisture balancing shampoo contains anti-oxidants, to shield your hair against environmental damage.\u003c\/p\u003e\n\u003cp\u003eIdeal for combination hair, this anti-frizz shampoo helps loosen tangled hair, leaving you with bouncy and shiny hair all day long.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProvides gentle, effective cleansing\u003c\/li\u003e\n\u003cli\u003eDelivers hydration where it is needed most\u003c\/li\u003e\n\u003cli\u003eIdeal for medium, textured, longer hair\u003c\/li\u003e\n\u003cli\u003eOffers frizz control and reflective shine\u003c\/li\u003e\n\u003cli\u003ePacked with anti-oxidants to protect hair from environmental damage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":54192083108167,"sku":"654056","price":12.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/654056.jpg?v=1781864313"},{"product_id":"philip-kingsley-body-building-conditioner-200ml","title":"Philip Kingsley Body Building Conditioner 200ml","description":"\u003cp\u003e\u003cstrong\u003eBody Building Weightless Conditioner\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003eOur blend of vegan-friendly ingredients help to promote hair thickening, volume and shine. Wheat Protein to help strengthen, volumize and plump hair strands. Behentrimonium Chloride helps to smooth cuticles, add gloss and detangle. Whilst Silicone helps to add shine and reduce static.\u003c\/p\u003e\n\u003cp\u003eActing as the perfect hair thickener, our body building conditioner thickens the appearance of each individual strand, controls flyaways and frizz, and detangles knots. Even the finest hair is left bouncy, smooth and shiny.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUltra-lightweight\u003c\/li\u003e\n\u003cli\u003eGood volume even for thin hair\u003c\/li\u003e\n\u003cli\u003eAdds long lasting smoothness and shine from the roots to the tips\u003c\/li\u003e\n\u003cli\u003eReinvigorates and thickens lifeless hair without drying it out\u003c\/li\u003e\n\u003cli\u003eControls flyaways and frizz, and detangles knots\u003c\/li\u003e\n\u003cli\u003eIdeal for fine hair or short hair with little or no processing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":54192083206471,"sku":"654055","price":12.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/654055.jpg?v=1781864314"},{"product_id":"philip-kingsley-body-building-shampoo-250ml","title":"Philip Kingsley Body Building Shampoo 250ml","description":"\u003cp\u003e\u003cstrong\u003eBody Building Weightless Shampoo\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003eOur Body Building Weightless Shampoo, designed for men and women, is full of volumising ingredients, each carefully selected to give you the best body and bounce. Copolymers control flyaways and static; Natural Cellulose plumps and thickens the texture of fine strands; and Keratin Proteins help strengthen your hair and improve its overall fullness. Body Building Weightless Shampoo adds volume and bounce from root to tip. It also aids styling and blow-drying by making fine hair easier to control.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVolumising shampoo for fine hair\u003c\/li\u003e\n\u003cli\u003eSpecifically formulated with keratin for fine limp textured hair\u003c\/li\u003e\n\u003cli\u003eOffers gentle cleansing with maximum volume making fine hair manageable and easy to style \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":54192083272007,"sku":"654054","price":12.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/654054.jpg?v=1781864315"},{"product_id":"philip-kingsley-elasticizer-extreme-treatment-150ml","title":"Philip Kingsley Elasticizer Extreme Treatment 150ml","description":"\u003cp\u003e\u003cstrong\u003eAbout Elasticizer Extreme Pre-Shampoo Treatment\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003eElasticizer Extreme contains all the deep conditioning ingredients of Philip Kingsley’s cult product Elasticizer, but in higher doses to nourish very dry, fragile and thirsty hair.\u003c\/p\u003e\n\u003cp\u003eOur pre shampoo conditioning treatment is heralded as the best hair treatment for damaged, dry \u0026amp; curly hair. It provides instant hydration and nourishment, leaving your hair full of elasticity, bounce and reflective shine.\u003c\/p\u003e\n\u003cp\u003eForget all you know about traditional hair masks — Elasticizer Extreme pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. Designed for very dry, fragile, porous hair and coarse, coiled and curly hair textures. Our supercharged intensely conditioning pre-shampoo treatment mask will redefine curls, intensely rehydrate porous and fragile hair and dramatically decrease breakage.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCLINICALLY PROVEN to reduce breakage after just one use*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDefines and smoothes curls \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eCombats frizz\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRESTORES ELASTICITY and bounce\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBanishes tangles, frizz \u0026amp; straw-like ends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eThe solution to STRONGER, HEALTHIER HAIR\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eINSTANT SHINE that catches the light\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeaves hair obsessively smooth and soft\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTames tangles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrings dry hair back to life\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eWhy is hair elasticity important?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eDid you know that a healthy hair can stretch up to a third of its length, and swell up to 20% of its diameter, making it even stronger than a copper wire of the same diameter? However, when hair is dry and damaged it lacks stretchability, is weaker and will snap more easily under tension. \u003c\/p\u003e\n\u003cp\u003eFlooding hair with moisture, Elasticizer Extreme restores this stretch back into dry hair, which in turn makes strands more resilient against daily stressors like brushing and styling. In fact, after just ONE use, Elasticizer Extreme is CLINICALLY PROVEN to reduce breakage^. \u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eHow do I use it?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eApply Elasticizer Extreme to damp hair and leave for at least 20 minutes - the longer the better, and you can even leave it on overnight. Wash out with a Shampoo \u0026amp; Conditioner for your hair type and style as normal. \u003c\/p\u003e\n\u003cp\u003e\u0026lt;*46% REDUCTION IN BREAKAGE AFTER ONE USE - INDEPENDENT INSTRUMENTAL TEST\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":54192083829063,"sku":"654046","price":17.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/654046.jpg?v=1781864324"},{"product_id":"philip-kingsley-elasticizer-treatment-150ml","title":"Philip Kingsley Elasticizer Treatment 150ml","description":"\u003cp\u003e\u003cstrong\u003eAbout Elasticizer Pre-Shampoo Treatment \u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003eForget all you know about traditional hair masks — Elasticizer pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. Designed to put the elasticity back into dry, dehydrated strands, for a dramatic reduction in breakage, this isn’t just any regular conditioning hair mask.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCLINICALLY PROVEN to reduce breakage after just one use*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eQuenches the thirst of dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRESTORES ELASTICITY and bounce\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBanishes tangles, frizz \u0026amp; straw-like ends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eThe solution to STRONGER, HEALTHIER HAIR\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eINSTANT SHINE that catches the light\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeaves hair obsessively smooth and soft\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTames tangles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrings dry hair back to life\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eElasticizer pre-shampoo treatment brings dry, frizzy, tangled strands back to life. \u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eWhy is hair elasticity important?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eDid you know that a healthy hair can stretch up to a third of its length, and swell up to 20% of its diameter, making it even stronger than a copper wire of the same diameter? However, when hair is dry and damaged it lacks stretchability, is weaker and will snap more easily under tension. \u003c\/p\u003e\n\u003cp\u003eFlooding hair with moisture, Elasticizer restores this stretch back into dry hair, which in turn makes strands more resilient against daily stressors like brushing and styling. In fact, after just ONE use, Elasticizer is CLINICALLY PROVEN to reduce breakage^. Combatting dehydration, candyfloss ends and controlling frizz, this ultimate hair restorer recovers softness and movement to leave strands feeling obsessively soft, hydrated, with instant shine that catches the light. \u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eHow do I use it?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eApply Elasticizer to damp hair and leave for at least 20 minutes - the long the better, and you can even leave it on overnight. Wash out with a Shampoo \u0026amp; Conditioner for your hair type and style as normal. \u003c\/p\u003e\n\u003cp\u003eTRICHOLOGIST TOP TIP: Double shampoo to ensure you rinse away any residue and leave your hair feeling weightless and bouncy. \u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eThe History of Elasticizer\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eWe designed Elasticizer originally for Audrey Hepburn, to give her that movie star bounce and shine she was missing after weeks of styling on set. It is still our best-selling dry or damaged hair treatment today. Cate Blanchett, Kate Winslet, Zendaya, Rochelle Humes and Georgia May Jagger are all converts, and with such advocates, we are confident it will work for you too. This unique formula is still used as part of the hair treatments received by every Client who visits our award-winning Clinics in London and New York.\u003c\/p\u003e\n\u003cp\u003e*46% REDUCTION IN BREAKAGE AFTER ONE USE - INDEPENDENT INSTRUMENTAL TEST\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":54192083894599,"sku":"654045","price":17.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/654045.jpg?v=1781864325"},{"product_id":"philip-kingsley-maximizer-strand-plumping-cream-75ml","title":"Philip Kingsley Maximizer Strand Plumping Cream 75ml","description":"\u003cp\u003e\u003cstrong\u003eMaximizer Strand Plumping Cream\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003eInfused with the delicate fragrance of Cherry Blossom, the weightless formula nourishes the hair. It includes Wheat Protein for impressive volume and is enriched with a Multi-Vitamin Complex to leave your hair smooth, shiny, and easy to control.\u003c\/p\u003e\n\u003cp\u003eIt smoothes frizz and helps to revive fine, limp locks – leaving hair healthy and beautiful.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":54192086942023,"sku":"654036","price":10.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/654036.jpg?v=1781864335"},{"product_id":"philip-kingsley-frizz-fighting-gloss-50ml","title":"Philip Kingsley Frizz Fighting Gloss 50ml","description":"\u003cp\u003e\u003cstrong\u003eFrizz-Fighting Gloss 50ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003eCreate super-smooth, frizz-free styles and elevate your hair's radiance with Frizz-Fighting Gloss Smoothing Serum. Suitable for any hair texture or length seeking smoothness and a glossy look, it’s the ultimate solution for all hair types in need of instant shine, smoothness and frizz taming.\u003cbr\u003e\u003cbr\u003eFormerly part of the Pure Colour range, this exceptional conditioning, hair shining gloss, instantly smoothes and controls frizz and flyaways, leaving your hair luxuriously soft and silky, with reflective shine. \u003c\/p\u003e\n\u003cp\u003eInfused with advanced ingredients — like Phytantriol to improve moisture retention — Frizz-Fighting Gloss is your go-to for reflective shine and frizz control. This styling staple ensures a beautifully healthy and well-managed look every time you use it. \u003c\/p\u003e\n\u003cp\u003eExperience the power of this anti-frizz hair serum as it conquers frizz and tames unruly hair — in fact, 88% reported any frizz was tamed*. \u003cbr\u003e\u003cbr\u003eFurthermore, boosting mirror shine and silkiness, in independent user trials, 87% reported my hair looked shinier*. \u003cbr\u003e\u003cbr\u003eGreat for styling, enjoy instant shine, frizz control and a nourished, frizz-free finish without flyaways with this versatile, all in one glass hair product. \u003c\/p\u003e\n\u003cp\u003e*INDEPENDENT USER TRIALS\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":54192087040327,"sku":"654034","price":10.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/654034.jpg?v=1781864337"},{"product_id":"philip-kingsley-daily-damage-defence-leave-in-conditioner-250ml","title":"Philip Kingsley Daily Damage Defence Leave In Conditioner 250ml","description":"\u003cp\u003e\u003cstrong\u003eDaily Damage Defence Leave-In Conditioner\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003eKnown to beauty insiders as an 'everyday Elasticizer', this easy-to-apply leave-in conditioning spray makes wet or dry hair easy to de-tangle while improving manageability and reducing breakage. It also boosts shine, helps with frizz control, and boosts your hair’s condition.\u003c\/p\u003e\n\u003cp\u003eOur hair protectant's highly effective ingredients include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHydrolyzed Elastin (found in our Elasticizer) to add strength, body and elasticity\u003c\/li\u003e\n\u003cli\u003eSweet Almond Seedcake Extract which contains amino acids and proteins to strengthen and smooth each strand\u003c\/li\u003e\n\u003cli\u003ePro Vitamin B5 (Panthenol) to regulate moisture and plump your hair shafts, leaving hair extra shiny\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAward-winning, leave-in conditioning spray:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProvides lightweight yet intensive conditioning\u003c\/li\u003e\n\u003cli\u003eProvides UV defence\u003c\/li\u003e\n\u003cli\u003eQuick and easy application\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":54192087105863,"sku":"654033","price":13.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/654033.jpg?v=1781864338"},{"product_id":"philip-kingsley-elasti-styler-5-in-1-treatment-100ml","title":"Philip Kingsley Elasti-Styler 5-in-1 Treatment 100ml","description":"\u003cp\u003e\u003cstrong\u003eElasti-Styler 5-in-1 Treatment\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003eElasti-Styler is a brand new extension to our multi award-winning Elasticizer. This multi-tasking, leave in conditioning serum contains a blend of easily absorbed Babassu and Olive Oils and nourishing Vitamin E, optimising your styling experience for superior results.\u003cbr\u003e\u003cbr\u003eConditioning your hair before styling can help to minimise damage, bolster, smooth the cuticle, reduce frizz and improve your hair’s texture, manageability and shine (the ultimate sign of hair health).\u003cbr\u003e\u003cbr\u003eIntroducing the perfect leave in hair mask for your styling regime, NEW Elasti-Styler has been developed to prime and tame your hair for easy styling. Not only does the lightweight formula improve manageability and add lustre, it contains Elasticizer’s powerhouse ingredients, to strengthen, condition and add elasticity and bounce for beautifully silky, healthy hair. It's the anti-frizz treatment you've been searching for!\u003c\/p\u003e\n\u003cp\u003eKey Ingredients\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePhytolastin – Enhances suppleness and helps retain moisture.\u003c\/li\u003e\n\u003cli\u003eBabassu Oil – Organically sourced vegetable oil which conditions and nourishes the hair.\u003c\/li\u003e\n\u003cli\u003eOlive Oil – High in Vitamin E and essential fatty acids which helps hair look shiny, smooth and healthy.\u003c\/li\u003e\n\u003cli\u003eVitamin E – Antioxidant vitamin derivative, conditions and nourishes the hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":54192087204167,"sku":"654030","price":13.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/654030.jpg?v=1781864340"},{"product_id":"philip-kingsley-moisture-balancing-conditioner-500ml","title":"Philip Kingsley Moisture Balancing Conditioner 500ml","description":"\u003cp\u003e\u003cstrong\u003eMoisture Balancing Combination Conditioner\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003eFull of nourishing, strengthening and anti-static ingredients, our moisturising conditioner is the best conditioner for dry hair. Wheat Protein helps strengthen and plump your strands. Silicone adds shine and reduces static, without adding weight. Whilst Hydrolyzed Elastin adds strength, body and elasticity. Combined together, this conditioning treatment improves your hair's elasticity and moisture retention, helping to reduce breakage.\u003c\/p\u003e\n\u003cp\u003eIt detangles in seconds and leaves your hair light, smooth and shiny.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeep conditioning treatment, delivering hydration where it is needed most - at the mid-lengths and ends\u003c\/li\u003e\n\u003cli\u003eReduces hair breakage\u003c\/li\u003e\n\u003cli\u003eAnti-static formula leaves hair shiny, smoother and stronger\u003c\/li\u003e\n\u003cli\u003eSuitable for medium textured hair or heat\/colour processed or long fine hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":54192087892295,"sku":"654021","price":21.66,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/654021.jpg?v=1781864354"},{"product_id":"philip-kingsley-body-building-shampoo-500ml","title":"Philip Kingsley Body Building Shampoo 500ml","description":"\u003cp\u003e\u003cstrong\u003eBody Building Weightless Shampoo\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003eOur Body Building Weightless Shampoo, designed for men and women, is full of volumising ingredients, each carefully selected to give you the best body and bounce. Copolymers control flyaways and static; Natural Cellulose plumps and thickens the texture of fine strands; and Keratin Proteins help strengthen your hair and improve its overall fullness. Body Building Weightless Shampoo adds volume and bounce from root to tip. It also aids styling and blow-drying by making fine hair easier to control.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVolumising shampoo for fine hair\u003c\/li\u003e\n\u003cli\u003eSpecifically formulated with keratin for fine limp textured hair\u003c\/li\u003e\n\u003cli\u003eOffers gentle cleansing with maximum volume making fine hair manageable and easy to style \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":54192087925063,"sku":"654020","price":19.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/654020.jpg?v=1781864354"},{"product_id":"philip-kingsley-elasticizer-extreme-treatment-500ml","title":"Philip Kingsley Elasticizer Extreme Treatment 500ml","description":"\u003cp\u003e\u003cstrong\u003eAbout Elasticizer Extreme Pre-Shampoo Treatment \u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003eElasticizer Extreme contains all the deep conditioning ingredients of Philip Kingsley’s cult product Elasticizer, but in higher doses to nourish very dry, fragile and thirsty hair.\u003c\/p\u003e\n\u003cp\u003eOur pre shampoo conditioning treatment is heralded as the best hair treatment for damaged, dry \u0026amp; curly hair. It provides instant hydration and nourishment, leaving your hair full of elasticity, bounce and reflective shine.\u003c\/p\u003e\n\u003cp\u003eForget all you know about traditional hair masks — Elasticizer Extreme pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. Designed for very dry, fragile, porous hair and coarse, coiled and curly hair textures. Our supercharged intensely conditioning pre-shampoo treatment mask will redefine curls, intensely rehydrate porous and fragile hair and dramatically decrease breakage.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCLINICALLY PROVEN to reduce breakage after just one use*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDefines and smoothes curls \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eCombats frizz\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRESTORES ELASTICITY and bounce\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBanishes tangles, frizz \u0026amp; straw-like ends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eThe solution to STRONGER, HEALTHIER HAIR\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eINSTANT SHINE that catches the light\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeaves hair obsessively smooth and soft\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTames tangles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrings dry hair back to life\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eWhy is hair elasticity important?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eDid you know that a healthy hair can stretch up to a third of its length, and swell up to 20% of its diameter, making it even stronger than a copper wire of the same diameter? However, when hair is dry and damaged it lacks stretchability, is weaker and will snap more easily under tension. \u003c\/p\u003e\n\u003cp\u003eFlooding hair with moisture, Elasticizer Extreme restores this stretch back into dry hair, which in turn makes strands more resilient against daily stressors like brushing and styling. In fact, after just ONE use, Elasticizer Extreme is CLINICALLY PROVEN to reduce breakage^. \u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eHow do I use it?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eApply Elasticizer Extreme to damp hair and leave for at least 20 minutes - the longer the better, and you can even leave it on overnight. Wash out with a Shampoo \u0026amp; Conditioner for your hair type and style as normal. \u003c\/p\u003e\n\u003cp\u003e*46% REDUCTION IN BREAKAGE AFTER ONE USE - INDEPENDENT INSTRUMENTAL TEST\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":54192088088903,"sku":"654017","price":33.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/654017.jpg?v=1781864358"},{"product_id":"philip-kingsley-elasticizer-treatment-500ml","title":"Philip Kingsley Elasticizer Treatment 500ml","description":"\u003cp\u003e\u003cstrong\u003eAbout Elasticizer Pre-Shampoo Treatment \u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003eForget all you know about traditional hair masks — Elasticizer pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. Designed to put the elasticity back into dry, dehydrated strands, for a dramatic reduction in breakage, this isn’t just any regular conditioning hair mask.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCLINICALLY PROVEN to reduce breakage after just one use*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eQuenches the thirst of dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRESTORES ELASTICITY and bounce\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBanishes tangles, frizz \u0026amp; straw-like ends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eThe solution to STRONGER, HEALTHIER HAIR\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eINSTANT SHINE that catches the light\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeaves hair obsessively smooth and soft\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTames tangles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrings dry hair back to life\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eElasticizer pre-shampoo treatment brings dry, frizzy, tangled strands back to life. \u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eWhy is hair elasticity important?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eDid you know that a healthy hair can stretch up to a third of its length, and swell up to 20% of its diameter, making it even stronger than a copper wire of the same diameter? However, when hair is dry and damaged it lacks stretchability, is weaker and will snap more easily under tension. \u003c\/p\u003e\n\u003cp\u003eFlooding hair with moisture, Elasticizer restores this stretch back into dry hair, which in turn makes strands more resilient against daily stressors like brushing and styling. In fact, after just ONE use, Elasticizer is CLINICALLY PROVEN to reduce breakage^. Combatting dehydration, candyfloss ends and controlling frizz, this ultimate hair restorer recovers softness and movement to leave strands feeling obsessively soft, hydrated, with instant shine that catches the light. \u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eHow do I use it?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eApply Elasticizer to damp hair and leave for at least 20 minutes - the long the better, and you can even leave it on overnight. Wash out with a Shampoo \u0026amp; Conditioner for your hair type and style as normal. \u003c\/p\u003e\n\u003cp\u003eTRICHOLOGIST TOP TIP: Double shampoo to ensure you rinse away any residue and leave your hair feeling weightless and bouncy. \u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eThe History of Elasticizer\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eWe designed Elasticizer originally for Audrey Hepburn, to give her that movie star bounce and shine she was missing after weeks of styling on set. It is still our best-selling dry or damaged hair treatment today. Cate Blanchett, Kate Winslet, Zendaya, Rochelle Humes and Georgia May Jagger are all converts, and with such advocates, we are confident it will work for you too. This unique formula is still used as part of the hair treatments received by every Client who visits our award-winning Clinics in London and New York.\u003c\/p\u003e\n\u003cp\u003e*46% REDUCTION IN BREAKAGE AFTER ONE USE - INDEPENDENT INSTRUMENTAL TEST\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":54192088121671,"sku":"654016","price":33.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/654016.jpg?v=1781864359"},{"product_id":"philip-kingsley-moisture-extreme-conditioner-1000ml","title":"Philip Kingsley Moisture Extreme Conditioner 1000ml","description":"\u003cp\u003e\u003cstrong\u003eMoisture Extreme Enriching Conditioner\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003eNatural tightly coiled, curly hair, as in many African-Caribbean hair types, is often fragile, making it very susceptible to damage. Our vegan-friendly, deep moisturising conditioner contains a combination of four naturally derived oils, which work together to deeply condition your hair. Almond Oil enhances shine and smoothness. Wheatgerm Oil is rich in Vitamin E and fatty acids. Avocado Oil strengthens and moisturises. Finally, Babassu leaves your hair soft, shiny and frizz-free.\u003c\/p\u003e\n\u003cp\u003ePerfect for 4c curls and high porosity hair, our deep conditioner has detangling properties to help reduce breakage and deliver smooth, shiny hair. Moisture Extreme Enriching Conditioner is also suitable for extremely dry, damaged, or very processed hair.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":54192088383815,"sku":"654011","price":33.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/654011.jpg?v=1781864364"},{"product_id":"philip-kingsley-moisture-extreme-shampoo-1000ml","title":"Philip Kingsley Moisture Extreme Shampoo 1000ml","description":"\u003cp\u003e\u003cstrong\u003eMoisture Extreme Enriching Shampoo\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003eOur vegan-friendly, shampoo is full of a unique combination of nourishing oils that will make your hair softer, stronger, and easier to style. Oligoquat M delivers a surge of moisture and helps repair damaged hair cuticles. Guar, an anti-static conditioning agent, provides control and smoothness. Sodium Cocoamphoacetate, derived from Cocoa Butter, cleanses, conditions and detangles.\u003c\/p\u003e\n\u003cp\u003eIt restores moisture and smooths rough cuticles, helping tame even the toughest frizz. Moisture Extreme Enriching Shampoo is also suitable for extremely dry, damaged, or very processed hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRich hydrating formula cleanses while moisturising \u003c\/li\u003e\n\u003cli\u003eFormulated to suit the unique condition and grooming needs of natural tightly coiled curls, and very porous processed hair\u003c\/li\u003e\n\u003cli\u003eSuitable for use on natural, relaxed or synthetic hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":54192088645959,"sku":"654010","price":31.66,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/654010.jpg?v=1781864365"},{"product_id":"philip-kingsley-re-moisturizing-conditioner-1000ml","title":"Philip Kingsley Re-Moisturizing Conditioner 1000ml","description":"\u003cp\u003e\u003cstrong\u003eRe-Moisturizing Smoothing Conditioner\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003eOur vegan-friendly, hydrating conditioner is the best conditioner for curly \u0026amp; wavy hair types. It adds weight without greasiness, leaving your curls and waves glossy and defined, and your mid-lengths and ends soft, smooth and sealed. It smooths unruly hair, and allows you to blow-dry and style with ease.\u003c\/p\u003e\n\u003cp\u003eIt's unique blend of ingredients contains: Hydrolyzed Oat Protein to soften your hair's texture, aid moisture retention and hydrate your hair as well as a unique blend of waxes to smooth and moisturise your cuticles, helping achieve a reflective shine.\u003c\/p\u003e\n\u003cp\u003eCombine with our Re-Moisturising Shampoo to give your wavy, curly \u0026amp; frizzy hair the full moisture boost it needs and leave hair feeling hydrated, soft \u0026amp; shiny.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTame, moisturise and hydrate even the driest hair types\u003c\/li\u003e\n\u003cli\u003eDelivers a moisture boost to leave coarse, frizzy hair smooth and shiny\u003c\/li\u003e\n\u003cli\u003eOptimises moisture retention, so hair stays nourished and glossy throughout the day\u003c\/li\u003e\n\u003cli\u003eIdeal for coarse hair textures that crave hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":54192088809799,"sku":"654009","price":33.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/654009.jpg?v=1781864366"},{"product_id":"philip-kingsley-re-moisturizing-shampoo-1000ml","title":"Philip Kingsley Re-Moisturizing Shampoo 1000ml","description":"\u003cp\u003e\u003cstrong\u003eRe-Moisturizing Smoothing Shampoo\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003eOur hydrating shampoo is the best shampoo for curly, frizzy and wavy hair types. It's highly effective formula targets even the driest and coarse hair, working to moisturise, strengthen and smoothen hair. It's ingredients include: Hydrolyzed Elastin to add strength, body and reduce breakage and Cocamidopropyl for gentle yet thorough cleansing.\u003c\/p\u003e\n\u003cp\u003eCombine with our Re-Moisturising Conditioner to give your wavy, curly \u0026amp; frizzy hair the full moisture boost it needs and leave hair feeling hydrated, soft \u0026amp; shiny.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHydrating shampoo for curly, frizzy and wavy hair types\u003c\/li\u003e\n\u003cli\u003eDelivers moisture to transform dry and frizzy hair, leaving it soft, smooth and shiny\u003c\/li\u003e\n\u003cli\u003eImproves hair's strength and elasticity\u003c\/li\u003e\n\u003cli\u003eOptimises moisture retention to reduce breakage\u003c\/li\u003e\n\u003cli\u003eIdeal for coarse hair textures\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":54192088875335,"sku":"654008","price":31.66,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/654008.jpg?v=1781864368"},{"product_id":"philip-kingsley-moisture-balancing-conditioner-1000ml","title":"Philip Kingsley Moisture Balancing Conditioner 1000ml","description":"\u003cp\u003e\u003cstrong\u003eMoisture Balancing Combination Conditioner\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003eFull of nourishing, strengthening and anti-static ingredients, our moisturising conditioner is the best conditioner for dry hair. Wheat Protein helps strengthen and plump your strands. Silicone adds shine and reduces static, without adding weight. Whilst Hydrolyzed Elastin adds strength, body and elasticity. Combined together, this conditioning treatment improves your hair's elasticity and moisture retention, helping to reduce breakage.\u003c\/p\u003e\n\u003cp\u003eIt detangles in seconds and leaves your hair light, smooth and shiny.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeep conditioning treatment, delivering hydration where it is needed most - at the mid-lengths and ends\u003c\/li\u003e\n\u003cli\u003eReduces hair breakage\u003c\/li\u003e\n\u003cli\u003eAnti-static formula leaves hair shiny, smoother and stronger\u003c\/li\u003e\n\u003cli\u003eSuitable for medium textured hair or heat\/colour processed or long fine hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":54192088908103,"sku":"654007","price":33.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/654007.jpg?v=1781864369"},{"product_id":"philip-kingsley-moisture-balancing-shampoo-1000ml","title":"Philip Kingsley Moisture Balancing Shampoo 1000ml","description":"\u003cp\u003e\u003cstrong\u003eMoisture Balancing Combination Shampoo\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003eOur Moisture Balancing Shampoo contains a carefully formulated blend of ingredients to target the driest areas of you hair, while balancing moisture. Guar is included to provide static-free control and smoothness whilst Wheat Protein is added to strengthen and hydrate. For an extra layer of protection, our moisture balancing shampoo contains anti-oxidants, to shield your hair against environmental damage.\u003c\/p\u003e\n\u003cp\u003eIdeal for combination hair, this anti-frizz shampoo helps loosen tangled hair, leaving you with bouncy and shiny hair all day long.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProvides gentle, effective cleansing\u003c\/li\u003e\n\u003cli\u003eDelivers hydration where it is needed most\u003c\/li\u003e\n\u003cli\u003eIdeal for medium, textured, longer hair\u003c\/li\u003e\n\u003cli\u003eOffers frizz control and reflective shine\u003c\/li\u003e\n\u003cli\u003ePacked with anti-oxidants to protect hair from environmental damage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":54192088973639,"sku":"654006","price":31.66,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/654006.jpg?v=1781864370"},{"product_id":"philip-kingsley-body-building-conditioner-1000ml","title":"Philip Kingsley Body Building Conditioner 1000ml","description":"\u003cp\u003e\u003cstrong\u003eBody Building Weightless Conditioner\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003eOur blend of vegan-friendly ingredients help to promote hair thickening, volume and shine. Wheat Protein to help strengthen, volumize and plump hair strands. Behentrimonium Chloride helps to smooth cuticles, add gloss and detangle. Whilst Silicone helps to add shine and reduce static.\u003c\/p\u003e\n\u003cp\u003eActing as the perfect hair thickener, our body building conditioner thickens the appearance of each individual strand, controls flyaways and frizz, and detangles knots. Even the finest hair is left bouncy, smooth and shiny.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUltra-lightweight\u003c\/li\u003e\n\u003cli\u003eGood volume even for thin hair\u003c\/li\u003e\n\u003cli\u003eAdds long lasting smoothness and shine from the roots to the tips\u003c\/li\u003e\n\u003cli\u003eReinvigorates and thickens lifeless hair without drying it out\u003c\/li\u003e\n\u003cli\u003eControls flyaways and frizz, and detangles knots\u003c\/li\u003e\n\u003cli\u003eIdeal for fine hair or short hair with little or no processing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":54192089039175,"sku":"654005","price":33.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/654005.jpg?v=1781864372"},{"product_id":"philip-kingsley-body-building-shampoo-1000ml","title":"Philip Kingsley Body Building Shampoo 1000ml","description":"\u003cp\u003e\u003cstrong\u003eBody Building Weightless Shampoo\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003eOur Body Building Weightless Shampoo, designed for men and women, is full of volumising ingredients, each carefully selected to give you the best body and bounce. Copolymers control flyaways and static; Natural Cellulose plumps and thickens the texture of fine strands; and Keratin Proteins help strengthen your hair and improve its overall fullness. Body Building Weightless Shampoo adds volume and bounce from root to tip. It also aids styling and blow-drying by making fine hair easier to control.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVolumising shampoo for fine hair\u003c\/li\u003e\n\u003cli\u003eSpecifically formulated with keratin for fine limp textured hair\u003c\/li\u003e\n\u003cli\u003eOffers gentle cleansing with maximum volume making fine hair manageable and easy to style \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":54192089071943,"sku":"654004","price":31.66,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/654004.jpg?v=1781864372"}],"url":"https:\/\/checkout.chrisandsons.co.uk\/collections\/hair-hair-types-smoothing.oembed?page=5","provider":"Chris \u0026 Sons","version":"1.0","type":"link"}