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It is mild enough for daily use, and will leave your hair shiny and manageable.\u003c\/p\u003e\n\u003cp\u003eFlaky\/Itchy Scalp Shampoo’s exceptional ingredients include Lauryl Betaine, which cleanses without redness or irritation; and anti-microbial Piroctone Olamine, which helps relieve flaking and itching. Unlike other anti-dandruff shampoos, this one won’t dry out your hair or strip it of colour. Use it as your main shampoo, or in conjunction with the recommended shampoo for your hair texture, for an occasional deeper cleanse.\u003c\/p\u003e\n\u003cp\u003eAn independent consumer perception study was conducted among people with scalp concerns . Here are the results:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% of people said Flaky\/Itchy shampoo SOOTHED their scalp* \u003c\/li\u003e\n\u003cli\u003e100% of people said their scalp felt more COMFORTABLE after using Flaky\/Itchy Shampoo*\u003c\/li\u003e\n\u003cli\u003e99% said Flaky\/Itchy Shampoo CLEARED their flaky scalp*\u003c\/li\u003e\n\u003cli\u003e90% said they found Flaky\/Itchy Shampoo MORE EFFECTIVE than other similar products on the market*\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*95 person independent consumer perception trial. 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Highly versatile, it can be used as a conditioner, flash mask or layered over conditioner on the driest parts of the hair.\u003c\/p\u003e\n\u003cp\u003eThis fortifying booster immediately improves hair's elasticity, to help restore stretch and in turn strength. Strands are left softer, hydrated and healthier in a flash, with improved resistance against daily threats like brushing and styling.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":54192083599687,"sku":"654048","price":13.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/654048.jpg?v=1781864321"},{"product_id":"philip-kingsley-honey-nectar-and-peach-elasticizer-treatment-150ml","title":"Philip Kingsley Honey Nectar and Peach Elasticizer Treatment 150ml","description":"\u003cp\u003e\u003cstrong\u003eAbout Elasticizer Pre-Shampoo Treatment\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003eForget all you know about traditional hair masks — Elasticizer pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. 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Wash out with the correct Shampoo and Conditioner for your hair texture and style as normal.\u003c\/p\u003e\n\u003cp\u003eTRICHOLOGIST TOP TIP: Double shampoo to ensure you thoroughly cleanse away all residue to leave your hair feeling weightless and bouncy. \u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eThe history of Elasticizer\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eWe originally formulated Elasticizer for Audrey Hepburn, to give her that movie star bounce and shine she was missing after weeks of styling on set. It is still our bestselling dry or damaged hair treatment today. Cate Blanchett, Kate Winslet, Zendaya, Rochelle Humes and Georgia May Jagger are all long-time fans of this treatment, and with such advocates, we are confident you will love it too. The unique formula is used as part of the hair treatments received by every client who visits our award-winning clinics in London and New York.\u003c\/p\u003e\n\u003cp\u003e*46% REDUCTION IN BREAKAGE AFTER ONE USE - INDEPENDENT INSTRUMENTAL TEST\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":54192083763527,"sku":"654047","price":17.91,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/654047.jpg?v=1781864322"},{"product_id":"philip-kingsley-elasticizer-extreme-treatment-150ml","title":"Philip Kingsley Elasticizer Extreme Treatment 150ml","description":"\u003cp\u003e\u003cstrong\u003eAbout Elasticizer Extreme Pre-Shampoo Treatment\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003eElasticizer Extreme contains all the deep conditioning ingredients of Philip Kingsley’s cult product Elasticizer, but in higher doses to nourish very dry, fragile and thirsty hair.\u003c\/p\u003e\n\u003cp\u003eOur pre shampoo conditioning treatment is heralded as the best hair treatment for damaged, dry \u0026amp; curly hair. It provides instant hydration and nourishment, leaving your hair full of elasticity, bounce and reflective shine.\u003c\/p\u003e\n\u003cp\u003eForget all you know about traditional hair masks — Elasticizer Extreme pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. Designed for very dry, fragile, porous hair and coarse, coiled and curly hair textures. Our supercharged intensely conditioning pre-shampoo treatment mask will redefine curls, intensely rehydrate porous and fragile hair and dramatically decrease breakage.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCLINICALLY PROVEN to reduce breakage after just one use*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDefines and smoothes curls \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eCombats frizz\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRESTORES ELASTICITY and bounce\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBanishes tangles, frizz \u0026amp; straw-like ends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eThe solution to STRONGER, HEALTHIER HAIR\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eINSTANT SHINE that catches the light\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeaves hair obsessively smooth and soft\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTames tangles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrings dry hair back to life\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eWhy is hair elasticity important?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eDid you know that a healthy hair can stretch up to a third of its length, and swell up to 20% of its diameter, making it even stronger than a copper wire of the same diameter? However, when hair is dry and damaged it lacks stretchability, is weaker and will snap more easily under tension. \u003c\/p\u003e\n\u003cp\u003eFlooding hair with moisture, Elasticizer Extreme restores this stretch back into dry hair, which in turn makes strands more resilient against daily stressors like brushing and styling. In fact, after just ONE use, Elasticizer Extreme is CLINICALLY PROVEN to reduce breakage^. \u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eHow do I use it?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eApply Elasticizer Extreme to damp hair and leave for at least 20 minutes - the longer the better, and you can even leave it on overnight. Wash out with a Shampoo \u0026amp; Conditioner for your hair type and style as normal. \u003c\/p\u003e\n\u003cp\u003e\u0026lt;*46% REDUCTION IN BREAKAGE AFTER ONE USE - INDEPENDENT INSTRUMENTAL TEST\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":54192083829063,"sku":"654046","price":17.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/654046.jpg?v=1781864324"},{"product_id":"philip-kingsley-elasticizer-treatment-150ml","title":"Philip Kingsley Elasticizer Treatment 150ml","description":"\u003cp\u003e\u003cstrong\u003eAbout Elasticizer Pre-Shampoo Treatment \u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003eForget all you know about traditional hair masks — Elasticizer pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. Designed to put the elasticity back into dry, dehydrated strands, for a dramatic reduction in breakage, this isn’t just any regular conditioning hair mask.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCLINICALLY PROVEN to reduce breakage after just one use*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eQuenches the thirst of dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRESTORES ELASTICITY and bounce\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBanishes tangles, frizz \u0026amp; straw-like ends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eThe solution to STRONGER, HEALTHIER HAIR\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eINSTANT SHINE that catches the light\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeaves hair obsessively smooth and soft\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTames tangles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrings dry hair back to life\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eElasticizer pre-shampoo treatment brings dry, frizzy, tangled strands back to life. \u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eWhy is hair elasticity important?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eDid you know that a healthy hair can stretch up to a third of its length, and swell up to 20% of its diameter, making it even stronger than a copper wire of the same diameter? However, when hair is dry and damaged it lacks stretchability, is weaker and will snap more easily under tension. \u003c\/p\u003e\n\u003cp\u003eFlooding hair with moisture, Elasticizer restores this stretch back into dry hair, which in turn makes strands more resilient against daily stressors like brushing and styling. In fact, after just ONE use, Elasticizer is CLINICALLY PROVEN to reduce breakage^. Combatting dehydration, candyfloss ends and controlling frizz, this ultimate hair restorer recovers softness and movement to leave strands feeling obsessively soft, hydrated, with instant shine that catches the light. \u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eHow do I use it?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eApply Elasticizer to damp hair and leave for at least 20 minutes - the long the better, and you can even leave it on overnight. Wash out with a Shampoo \u0026amp; Conditioner for your hair type and style as normal. \u003c\/p\u003e\n\u003cp\u003eTRICHOLOGIST TOP TIP: Double shampoo to ensure you rinse away any residue and leave your hair feeling weightless and bouncy. \u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eThe History of Elasticizer\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eWe designed Elasticizer originally for Audrey Hepburn, to give her that movie star bounce and shine she was missing after weeks of styling on set. It is still our best-selling dry or damaged hair treatment today. Cate Blanchett, Kate Winslet, Zendaya, Rochelle Humes and Georgia May Jagger are all converts, and with such advocates, we are confident it will work for you too. This unique formula is still used as part of the hair treatments received by every Client who visits our award-winning Clinics in London and New York.\u003c\/p\u003e\n\u003cp\u003e*46% REDUCTION IN BREAKAGE AFTER ONE USE - INDEPENDENT INSTRUMENTAL TEST\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":54192083894599,"sku":"654045","price":17.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/654045.jpg?v=1781864325"},{"product_id":"philip-kingsley-swimcap-mask-200ml","title":"Philip Kingsley Swimcap Mask 200ml","description":"\u003cp\u003e\u003cstrong\u003eSwimcap Chlorine Hair Protection Water Resistant Mask\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003eOriginally developed by Philip Kingsley at the request of the first US Olympic Synchronised Swimming Team, today Swimcap is both a summer saviour and must-have for swimmers all year round. Perfect for blondes, this conditioning treatment protects against the drying and damaging effects of both chlorinated and salt water, plus contains UV absorbers to extend the life of colour-treated hair. What’s more, it will create a protective layer on the hair which shields it from the discolouring effects of chlorine, preventing hair turning green!\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eWho is it for?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eSwimmers in sea-water and chlorinated water - whether you go for a dip on holiday or tackle 50 laps of the pool every day, Swimcap has you (and your hair) covered with the highest chlorine protection\u003c\/li\u003e\n\u003cli\u003eSunbathers and holiday-goers - if you're spending a lot of time in the sun, Swimcap will protect your hair from UV rays\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eHow do I use it?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eApply in sections to damp hair and comb through. For best results, apply before a day in the sun. Leave the treatment on your hair to guard against the effects of sun and water damage while swimming or sunbathing. \u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eHow does it work?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe Sulphate and Paraben-Free formula contains Hydrolyzed Elastin which adds strength, body and elasticity to reduce breakage. There is Castor Oil to help lock in moisture; and Olive Oil, which is high in Vitamin E and essential fatty acids, and helps lock in moisture and boost shine. 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Perfect for blondes, this conditioning treatment protects against the drying and damaging effects of both chlorinated and salt water, plus contains UV absorbers to extend the life of colour-treated hair. 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Leave the treatment on your hair to guard against the effects of sun and water damage while swimming or sunbathing. \u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eHow does it work?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe Sulphate and Paraben-Free formula contains Hydrolyzed Elastin which adds strength, body and elasticity to reduce breakage. There is Castor Oil to help lock in moisture; and Olive Oil, which is high in Vitamin E and essential fatty acids, and helps lock in moisture and boost shine. 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Here are the results:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSplit ends were instantly improved*\u003c\/li\u003e\n\u003cli\u003eHair felt stronger*\u003c\/li\u003e\n\u003cli\u003e92% agreed hair felt conditioned \u0026amp; healthier*\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Independent user trial. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIndependent Instrumental Tests\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBond Builder Split End Remedy helps to protect and strengthen existing bonds and repair broken ones while instantly sealing split ends for stronger, visibly healthier hair. In Independent Instrumental Tests, 98.6% of split ends were seals after just one application. 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Those who frequently use heated styling tools, or colour-treat, bleach or chemically treat their tresses. \u003c\/p\u003e\n\u003cp\u003eBond Builder Lipid Shield is inspired by the hairs natural lipid layer (or epicuticle). 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It leaves strands supple, stronger and shinier, plus more resilient and protected against damage, enabling you to style without compromise.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn which order do you use the Bond Builder products?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eJoining existing heroes Bond Builder Split End Remedy and Bond Builder Restructuring Treatment, Bond Builder Restorative Oil marks the third innovation to join Philip Kingsley’s famed Bond Builder range, which focuses on damage prevention and bond repair. 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Cleaning your brush properly and regularly will keep it free of hair, oil, and styling product build-up, helping to keep bacteria at bay and preserving its efficacy and grip for longer.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":54192086778183,"sku":"654039","price":11.66,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/654039.jpg?v=1781864331"},{"product_id":"philip-kingsley-vented-paddle-hairbrush","title":"Philip Kingsley Vented Paddle Hairbrush","description":"\u003cp\u003e\u003cstrong\u003eVented Paddle Brush\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003eFor long hair. This large paddle brush is great for detangling thick, long hair and is ideal for blow drying straighter styles. 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