{"title":"Wella Pure Perfection","description":null,"products":[{"product_id":"wella-pure-perfection-60ml","title":"Wella Pure Perfection 60ml","description":"\u003cp\u003eWella Professionals Pure Perfection 60ml is an ammonia free permanent hair colour that delivers natural looking colour results and provides 100% grey coverage.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSupercharged Metal Purifier for significantly reduce hair damage and reliable colour results\u003c\/li\u003e\n\u003cli\u003e+55% shine; +45% smoothness; +42% nourished hair\u003c\/li\u003e\n\u003cli\u003eDermatologically tested on sensitive skin\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, mineral oils, perfume\u003c\/li\u003e\n\u003cli\u003eRange of 30 shades with true to tone results\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMixing Recommendation:\u003cbr\u003eMix Pure Perfection with Welloxon Perfect in a 1:1 ratio.\u003cbr\u003e\u003cbr\u003eHow To Use:\u003cbr\u003eWear suitable gloves and apply to dry hair.\u003c\/p\u003e\n\u003cp\u003eGrey Coverage: Apply first to the areas with the highest percentage of grey\/white hair when grey coverage is required.\u003c\/p\u003e\n\u003cp\u003eTips: For maximum coverage on stubborn grey hair, apply enough product to fully saturate the hair and take very fine sections. If the regrowth is more than 2.5 cm, perform a mid-band application for best results. Apply the mid-band 1 cm away from the roots first; once complete, apply directly to the roots and develop for 30–40 minutes.\u003c\/p\u003e\n\u003cp\u003eFull head colour: Apply the colouring mixture immediately from roots to ends.\u003c\/p\u003e\n\u003cp\u003eWhen lightening:\u003c\/p\u003e\n\u003cp\u003eStep 1: Apply the colouring mixture to lengths and ends only, leave approximately 2 cm free from the scalp. Develop for 20 min. Step 2: Apply the mixture to the root, develop for 30-40 min.\u003c\/p\u003e\n\u003cp\u003eDevelopment Time:\u003cbr\u003eDevelop the colour without heat for 30-40 min. or with heat for 15-20 min.\u003c\/p\u003e\n\u003cp\u003eAfter Treatment:\u003cbr\u003eAfter development time, add a little warm water and emulsify. Rinse thoroughly and cleanse with Wella Professionals Shampoo. To neutralise oxidation residues and stabilise colour, use Wella Professionals Post Colour Treatment.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"5\/0 Light Brown","offer_id":55016903573831,"sku":"WP50","price":9.35,"currency_code":"GBP","in_stock":true},{"title":"55\/0 Intense Light Brown","offer_id":55016903737671,"sku":"WP550","price":9.35,"currency_code":"GBP","in_stock":true},{"title":"6\/4 Dark Blonde Red","offer_id":55016903835975,"sku":"WP64","price":9.35,"currency_code":"GBP","in_stock":true},{"title":"9\/0 Very Light Blonde","offer_id":55016904294727,"sku":"WP90","price":9.35,"currency_code":"GBP","in_stock":true},{"title":"10\/0 Lightest Blonde","offer_id":55016903377223,"sku":"WP100","price":9.35,"currency_code":"GBP","in_stock":true},{"title":"2\/0 Black","offer_id":55016903442759,"sku":"WP20","price":9.35,"currency_code":"GBP","in_stock":true},{"title":"3\/0 Dark Brown","offer_id":55016903475527,"sku":"WP30","price":9.35,"currency_code":"GBP","in_stock":true},{"title":"4\/0 Medium Brown","offer_id":55016903541063,"sku":"WP40","price":9.35,"currency_code":"GBP","in_stock":true},{"title":"5\/40 Light Brown Copper","offer_id":55016903704903,"sku":"WP540","price":9.35,"currency_code":"GBP","in_stock":true},{"title":"66\/0 Intense Dark Blonde","offer_id":55016903868743,"sku":"WP660","price":9.35,"currency_code":"GBP","in_stock":true},{"title":"7\/0 Medium Blonde","offer_id":55016903934279,"sku":"WP70","price":9.35,"currency_code":"GBP","in_stock":true},{"title":"7\/3 Medium Blonde Gold","offer_id":55016903999815,"sku":"WP73","price":9.35,"currency_code":"GBP","in_stock":true},{"title":"7\/8 Medium Blonde Pearl","offer_id":55016904130887,"sku":"WP78","price":9.35,"currency_code":"GBP","in_stock":true},{"title":"88\/0 Light Blonde Intensive","offer_id":55016904229191,"sku":"WP880","price":9.35,"currency_code":"GBP","in_stock":true},{"title":"9\/3 Very Light Blonde Gold","offer_id":55016904261959,"sku":"WP93","price":9.35,"currency_code":"GBP","in_stock":true},{"title":"44\/0 Intense Medium Brown","offer_id":55016903508295,"sku":"WP440","price":9.35,"currency_code":"GBP","in_stock":true},{"title":"10\/1 Lightest Blonde Ash","offer_id":55016903409991,"sku":"WP101","price":9.35,"currency_code":"GBP","in_stock":true},{"title":"4\/7 Medium Brown Brown","offer_id":55016903639367,"sku":"WP47","price":9.35,"currency_code":"GBP","in_stock":true},{"title":"6\/0 Dark Blonde","offer_id":55016903803207,"sku":"WP60","price":9.35,"currency_code":"GBP","in_stock":true},{"title":"6\/7 Dark Blonde Brown","offer_id":55016903901511,"sku":"WP67","price":9.35,"currency_code":"GBP","in_stock":true},{"title":"7\/6 Medium Blonde Violet","offer_id":55016904065351,"sku":"WP76","price":9.35,"currency_code":"GBP","in_stock":true},{"title":"8\/0 Light Blonde","offer_id":55016904163655,"sku":"WP80","price":9.35,"currency_code":"GBP","in_stock":true},{"title":"5\/1 Light Brown Ash","offer_id":55016903606599,"sku":"WP51","price":9.35,"currency_code":"GBP","in_stock":true},{"title":"5\/3 Light Brown Gold","offer_id":55016903672135,"sku":"WP53","price":9.35,"currency_code":"GBP","in_stock":true},{"title":"5\/8 Light Brown Pearl","offer_id":55016903770439,"sku":"WP58","price":9.35,"currency_code":"GBP","in_stock":true},{"title":"7\/1 Medium Blonde Ash","offer_id":55016903967047,"sku":"WP71","price":9.35,"currency_code":"GBP","in_stock":true},{"title":"7\/40 Medium Blonde Copper","offer_id":55016904032583,"sku":"WP740","price":9.35,"currency_code":"GBP","in_stock":true},{"title":"77\/0 Medium Blonde Intensive","offer_id":55016904098119,"sku":"WP770","price":9.35,"currency_code":"GBP","in_stock":true},{"title":"8\/7 Light Blonde Brown","offer_id":55016904196423,"sku":"WP87","price":9.35,"currency_code":"GBP","in_stock":true},{"title":"9\/6 Very Light Blonde Violet","offer_id":55016904327495,"sku":"WP96","price":9.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/PUREPERF.jpg?v=1791119614"}],"url":"https:\/\/checkout.chrisandsons.co.uk\/collections\/wella-pure-perfection.oembed","provider":"Chris \u0026 Sons","version":"1.0","type":"link"}