{"product_id":"diva-ultima-5000-pro-hairdryer-free-air-styling-wand-black","title":"Diva Ultima 5000 Pro Hairdryer + Free Air Styling Wand Black","description":"\u003cbody\u003e\n  \n    \n  \n\n  \n    \u003cp\u003e\n      Want a serious dryer with serious performance? The Diva Professional \n      Styling Ultima 5000 Black Rubberised Hairdryer is the gold standard in \n      hairdryers.\n    \u003c\/p\u003e\n\n    \u003cp\u003e\n      Lightweight with an ergonomically designed handle, this is one powerful \n      dryer, perfect for a fast paced salon, for stylists on the go, or for \n      those who simply want a superior dryer at home.Charged with ionic \n      technology, the dryer neutralises positive charge on the hair, smoothing \n      the hair, adding shine, softness and manageability while reducing \n      fly-away hair caused by static.\n    \u003c\/p\u003e\n\n    \u003cp\u003e\n      The Ultima 5000 dryer offers a high specification which makes this dryer \n      excellent value for money. Armed with an endurance AC Professional Motor \n      with 1000 plus hours motor life as well as a High Pressure Motor System, \n      the dryer is powered by 2000 watts with safety cut out and a noise \n      reduction system.The dryer comes with styling wand attachment and two \n      concentrators and boasts four heat and two speed settings and a true \n      cold shot. Indications NA Ingredients NA Directions Step by Step Guide \n      to the Perfect Blow Dry\n    \u003c\/p\u003e\n\n    \u003cp\u003e\n      1.  APPLY - a heat protection serum to towel dried hair to help protect \n      your hair from heat damage.\n    \u003c\/p\u003e\n\n    \u003cp\u003e\n      2.  DIVIDE - and clip the hair into several manageable sections that are \n      2-4 inches in thickness ( preferably the same width as the brush you \n      will be using. )\n    \u003c\/p\u003e\n\n    \u003cp\u003e\n      3.  SELECT - and lift hair up and place hairbrush at root allowing hair \n      to fall over the brush.\n    \u003c\/p\u003e\n\n    \u003cp\u003e\n      4.  ANCHOR - the section of the hair being dried with the brush and hold \n      the dryer so that the airflow is directed down the hair shaft from root \n      to tip. Move the brush and dryer together down the hairshaft.\n    \u003c\/p\u003e\n\n    \u003cp\u003e\n      *PRO TIP* The heat from the blow dryer opends the cuticle and allows the \n      style to form. Finishing each section with a blast of cool\/cold air from \n      the blow dryer will help to set the hair how you want it. Safety Warning \n      Due to extreme heat capabilities of this dryer, extra care should be \n      taken when using.\n    \u003c\/p\u003e\n\n  \n\n\u003c\/body\u003e","brand":"Diva","offers":[{"title":"Default Title","offer_id":54196252246343,"sku":"311955","price":68.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/black_bfa250bf-9b0a-4ea5-a271-37af03997133.jpg?v=1781931155","url":"https:\/\/checkout.chrisandsons.co.uk\/products\/diva-ultima-5000-pro-hairdryer-free-air-styling-wand-black","provider":"Chris \u0026 Sons","version":"1.0","type":"link"}