{"product_id":"elgon-ultra-silver-shampoo-1000ml","title":"Elgon Ultra Silver Shampoo 1000ml","description":"\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cp\u003eHighly pigmented anti-yellow shampoo to create beautiful, cool, ice blondes. Extra strong formula with supercharged violet pigments and blueberry extract to neutralize the more stubborn yellow tones of lightened or bleached hair. For professional use only.\u003c\/p\u003e\n\u003cp\u003e-Supercharged violet pigment for effective, professional anti-yellow action.\u003cbr\u003e\u003cbr\u003eEnhanced with blueberry extract which has an antioxidant effect. Gives hair softness and shine.\u003cbr\u003e\u003cbr\u003e– Quaternium 80: promotes the deposit of the pigment on the hair which intensifies the anti-yellow effect. Thanks to its structure, it binds the violet pigment to the hair, increasing its deposit and duration over time.\u003cbr\u003e\u003cbr\u003e– pH 5.5 to optimize the action of Quaternium 80 in the formula.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Elgon","offers":[{"title":"Default Title","offer_id":54195997311303,"sku":"10910078","price":13.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/10910078.jpg?v=1781924748","url":"https:\/\/checkout.chrisandsons.co.uk\/products\/elgon-ultra-silver-shampoo-1000ml","provider":"Chris \u0026 Sons","version":"1.0","type":"link"}