{"product_id":"goldwell-elumen-prepare-pre-treatment-150ml","title":"Goldwell Elumen Prepare Pre-Treatment 150ml","description":"\u003cp\u003e\u003cstrong\u003eGoldwell Elumen Prepare Pre‑Treatment 150 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLay the perfect foundation for your Elumen color with \u003cstrong\u003eGoldwell Elumen Prepare\u003c\/strong\u003e. This lightweight, acidifying pre‑treatment spray is engineered to balance and prime hair—especially damaged, lightened or highlighted strands—so your Elumen color is deposited evenly, vibrantly, and with greater longevity. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits \u0026amp; Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eOptimises the hair’s structure to enhance color uptake\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain color durability, reducing fade over time\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproves shine and intensity of Elumen shades \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe for use on chemically treated, lightened or fragile hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy spray format for quick, even coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eAfter towel‑drying your hair (or on dry hair), spray Elumen Prepare evenly through the strands until the hair is damp.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDo not rinse.\u003c\/strong\u003e Dry the hair fully (blow‑dry if needed) to allow the treatment to take effect.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProceed with applying Elumen color to the prepared, dry hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Goldwell Elumen","offers":[{"title":"Default Title","offer_id":54192380903751,"sku":"889734","price":10.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/889734.jpg?v=1781868060","url":"https:\/\/checkout.chrisandsons.co.uk\/products\/goldwell-elumen-prepare-pre-treatment-150ml","provider":"Chris \u0026 Sons","version":"1.0","type":"link"}