{"product_id":"loreal-serie-expert-metal-detox-neutralizer-pre-treatment-500ml","title":"L'Oreal Serie Expert Metal Detox Neutralizer Pre-Treatment 500ml","description":"\u003cp\u003eDid you know that our water can contain metals?  These metals can get into our water from pipeline erosion over time. Wash after wash, these metals accumulate inside the hair fiber, because the hair acts like a sponge. The level of metal in hair varies, depending on hair porosity and on the water quality where we live. These metals, copper in particular, can have a visible impact your client's colour results in the salon, meaning you might not be seeing your colour results in true high definition.\u003c\/p\u003e\n\u003cp\u003eMetal that can accumulate inside the fiber can create both a risk of breakage and can negatively impact colour results during colour, balayage and lightening services. This excess copper inside the hair fibre can interfere with the oxydant. This means the oxydant may not be able to do its job properly.\u003c\/p\u003e\n\u003cp\u003eEnriched with Glicoamine, this patented technology  helps to neutralize excess copper, meaning it won't interfere with your colour. Because the formula penetrates inside the fiber, the colour result is even, lasts longer and hair is intensely shiny.\u003c\/p\u003e\n\u003cp\u003eThis patented technology is concentrated with Glicoamine 10% a molecule small enough to penetrate and neutralize metal INSIDE the fiber. \u003c\/p\u003e\n\u003cp\u003eUNIQUE EXPERIENCE: Liquid texture spray, applied to dry hair before colour to neutralise metal. No rinse. No extra time needed.\u003cbr\u003eCAN BE USED WITH OTHER COLOUR AND LIGHTENING BRANDS.\u003cbr\u003eFor optimal results, follow with Metal Detox anti-metal cleansing cream shampoo.\u003c\/p\u003e\n\u003cp\u003eThe 3-step professional in-salon protocol to complement your colour, balayage or lightening services for \u003cbr\u003eUp to 87% less breakage *\u003cbr\u003ea reliable colour result**\u003c\/p\u003e\n\u003cp\u003eStep 1: Metal Detox metal neutralizer pre-treatment neutralizes excess copper before colour, balayage or lightening service.\u003cbr\u003eStep 2: Metal Detox anti-metal cleansing cream helps to gently removes copper from the hair\u003cbr\u003eStep 3: Metal Detox anti-deposit protector mask helps prevent new metal particles from coming back.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test: Metal Detox pre-treatment + technical procedure + shampoo + mask.\u003cbr\u003e** No impact on lift, and optimized colour uptake.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":54196054589767,"sku":"55695","price":54.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/55695a.jpg?v=1781926204","url":"https:\/\/checkout.chrisandsons.co.uk\/products\/loreal-serie-expert-metal-detox-neutralizer-pre-treatment-500ml","provider":"Chris \u0026 Sons","version":"1.0","type":"link"}