{"product_id":"milk_shake-the-gloss-acidic-ph-demi-permanent-colour-neutral-250ml","title":"Milk_Shake The Gloss Acidic pH Demi Permanent Colour Neutral 250ml","description":"\u003cp\u003e\u003cstrong\u003emilk_shake® The Gloss Acidic pH Demi-Permanent Colour – Neutral 250ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEnhance shine, balance tone, and condition hair with \u003cstrong\u003emilk_shake The Gloss Acidic pH Demi-Permanent Colour Neutral\u003c\/strong\u003e – a versatile, ammonia-free formula designed to be used \u003cstrong\u003eon its own or mixed with The Gloss shades\u003c\/strong\u003e for personalised colour services. With an \u003cstrong\u003eacidic pH\u003c\/strong\u003e that helps to \u003cstrong\u003eseal the cuticle\u003c\/strong\u003e, this neutral base delivers a glossy, smoothing effect while promoting longer-lasting colour and healthier-looking hair.\u003c\/p\u003e\n\u003cp\u003ePerfect for clear glossing services, diluting intense shades, or gently refreshing hair without altering the natural colour, this multi-functional product is enriched with \u003cstrong\u003emilk proteins\u003c\/strong\u003e, \u003cstrong\u003equinoa proteins\u003c\/strong\u003e, and \u003cstrong\u003eIntegrity 41®\u003c\/strong\u003e for added strength, shine, and protection.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eClear, neutral formula for customisation and glossing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAcidic pH to smooth and seal the hair cuticle\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAdds brilliant shine without changing natural tone\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for diluting other shades or standalone treatments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAmmonia-free, with nourishing and protective ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMix with \u003cstrong\u003emilk_shake The Gloss Activating Emulsion\u003c\/strong\u003e in a 1:2 ratio. Apply to clean, towel-dried hair. Leave on for 5–20 minutes depending on the desired glossing effect. Rinse thoroughly—no shampoo required post-treatment.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Milk_Shake","offers":[{"title":"Default Title","offer_id":54236405432647,"sku":"MSGN","price":25.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/MSGNZZ.jpg?v=1782484203","url":"https:\/\/checkout.chrisandsons.co.uk\/products\/milk_shake-the-gloss-acidic-ph-demi-permanent-colour-neutral-250ml","provider":"Chris \u0026 Sons","version":"1.0","type":"link"}