{"product_id":"wella-pro-perform-permanent-straightening-cream-for-natural-hair-200ml","title":"Wella Pro+ Perform Permanent Straightening Cream for Natural Hair 200ml","description":"\u003cp\u003e\u003cstrong\u003eWella Pro+ Perform Permanent Straightening Cream for Natural Hair 200ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eWella Pro+ Perform Permanent Straightening Cream for Natural Hair\u003c\/strong\u003e is a high-performance professional treatment designed to permanently straighten naturally textured or unprocessed hair. Developed with salon-grade precision, this 200ml cream delivers smooth, sleek, and manageable results while maintaining the hair’s integrity and shine.\u003c\/p\u003e\n\u003cp\u003eFormulated specifically for natural (non-chemically treated) hair, this straightening cream works by restructuring the hair’s internal bonds to create long-lasting straightness. Its advanced conditioning system helps minimize damage, reduce frizz, and leave hair looking healthy, soft, and radiant.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional permanent straightening cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTailored for natural, untreated hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSmooths and straightens with lasting results\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps protect hair structure and reduce frizz\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e200ml tube – ideal for controlled, single or multiple applications\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54192249110855,"sku":"92329","price":13.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/92329.jpg?v=1781866136","url":"https:\/\/checkout.chrisandsons.co.uk\/products\/wella-pro-perform-permanent-straightening-cream-for-natural-hair-200ml","provider":"Chris \u0026 Sons","version":"1.0","type":"link"}