{"product_id":"wella-pro-perform-permanent-straightening-cream-for-sensitive-hair-200ml","title":"Wella Pro+ Perform Permanent Straightening Cream for Sensitive Hair 200ml","description":"\u003cp\u003e\u003cstrong\u003eWella Pro+ Perform Permanent Straightening Cream for Sensitive Hair 200ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAchieve salon-smooth, straight hair with confidence using \u003cstrong\u003eWella Pro+ Perform Permanent Straightening Cream\u003c\/strong\u003e, specially formulated for \u003cstrong\u003esensitive hair\u003c\/strong\u003e. This professional-grade cream delivers long-lasting straightening results while maintaining the integrity of delicate strands.\u003c\/p\u003e\n\u003cp\u003eDesigned with Wella’s trusted expertise, the formula gently relaxes the hair structure, leaving it sleek, manageable, and frizz-free. Enriched with conditioning agents, it helps minimize irritation and protects the hair and scalp during the straightening process — making it ideal for clients with more fragile or chemically treated hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent straightening with professional results\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFormulated for sensitive or fragile hair types\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReduces frizz and improves manageability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGentle on hair and scalp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e200ml – perfect for multiple applications\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you're aiming for a smooth, polished finish or want to eliminate curls and waves, \u003cstrong\u003eWella Pro+ Perform\u003c\/strong\u003e delivers exceptional straightening with the care that sensitive hair needs.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54192249012551,"sku":"92331","price":13.88,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6531\/3351\/files\/92331z.jpg?v=1781866133","url":"https:\/\/checkout.chrisandsons.co.uk\/products\/wella-pro-perform-permanent-straightening-cream-for-sensitive-hair-200ml","provider":"Chris \u0026 Sons","version":"1.0","type":"link"}