Philip Kingsley Honey Nectar and Peach Elasticizer Treatment 150ml
About Elasticizer Pre-Shampoo Treatment
Forget all you know about traditional hair masks — Elasticizer pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. Designed to put the elasticity back into dry, dehydrated hair, for a dramatic reduction in breakage, this isn’t just any regular conditioning hair mask.
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CLINICALLY PROVEN to reduce breakage after just one use*
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Quenches the thirst of dry hair
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RESTORES ELASTICITY and bounce
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Banishes tangles, frizz & straw-like ends
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The solution to STRONGER, HEALTHIER-LOOKING HAIR
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INSTANT SHINE that catches the light
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Leaves hair obsessively smooth and soft
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Tames tangles
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Brings dry hair back to life
Why is hair elasticity important?
Did you know that a healthy hair can stretch up to a third of its length, and swell up to 20% of its diameter, making it even stronger than a copper wire of the same diameter? However, when hair is dry and damaged it lacks stretchability, is weaker and will snap more easily under tension.
Flooding hair with moisture, Elasticizer restores this stretch back into dry hair, which in turn makes strands more resilient against daily stressors like brushing and styling. In fact, after just ONE use, Elasticizer is CLINICALLY PROVEN to reduce breakage^. Combatting dehydration, candyfloss ends and controlling frizz, this ultimate hair restorer recovers softness and movement to leave strands feeling obsessively soft, hydrated, with instant shine that catches the light.
How do I use it?
Apply Elasticizer to damp hair and leave for at least 10-20 minutes — the longer the better. You can even leave it on overnight and sleep in it. Wash out with the correct Shampoo and Conditioner for your hair texture and style as normal.
TRICHOLOGIST TOP TIP: Double shampoo to ensure you thoroughly cleanse away all residue to leave your hair feeling weightless and bouncy.
The history of Elasticizer
We originally formulated Elasticizer for Audrey Hepburn, to give her that movie star bounce and shine she was missing after weeks of styling on set. It is still our bestselling dry or damaged hair treatment today. Cate Blanchett, Kate Winslet, Zendaya, Rochelle Humes and Georgia May Jagger are all long-time fans of this treatment, and with such advocates, we are confident you will love it too. The unique formula is used as part of the hair treatments received by every client who visits our award-winning clinics in London and New York.
*46% REDUCTION IN BREAKAGE AFTER ONE USE - INDEPENDENT INSTRUMENTAL TEST